Hospice Care Consultant
About The Position
The Hospice Care Consultant (HCC) is a strategic sales representative and brand ambassador who promotes the organization’s mission and develops lasting relationships with healthcare referral partners. The role educates healthcare professionals about hospice services, identifies referral opportunities, and helps ensure patients are referred at the right time. The consultant discusses patient needs and how hospice care can support quality of life, plans and carries out marketing initiatives, and represents the organization at community events, professional associations, and educational in-services. The HCC also serves as a resource and advocate for patients and families, helping them understand hospice options and the benefits of early referrals. Heartland Hospice, part of Gentiva, provides compassionate care wherever patients call home. The organization describes itself as a national leader in hospice, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of clinicians across 38 states.
Requirements
- Bachelor’s degree in business, marketing, communications, or equivalent experience.
- Minimum of 2 years in healthcare sales, business development, or referral marketing.
- Strong existing relationships with physicians, hospitals, skilled nursing facilities, or home health professionals.
- Excellent communication, presentation, and time-management skills.
- Proficiency in Microsoft Office Suite and CRM platforms.
- Sensitivity to the needs of terminally ill patients and their families.
- Proven track record of meeting or exceeding admissions and census targets.
- Ability to work independently and collaboratively with clinical and operational teams.
Nice To Haves
- Prior experience in hospice, palliative care, or home health.
Responsibilities
- Educate healthcare professionals about hospice services and build confidence in the organization’s care so patients are referred at the right time.
- Identify new referral opportunities by calling on hospitals, home health agencies, skilled nursing facilities, assisted living communities, clinics, and physician offices.
- Discuss patient needs with healthcare professionals and explain how hospice care can support quality of life.
- Plan and execute strategic marketing initiatives to increase awareness and referral growth.
- Represent the organization at community events, professional associations, and educational in-services.
- Act as a resource and advocate for patients and families by explaining hospice options and the benefits of early referrals.
- Build and maintain strong relationships with key healthcare referral partners.
- Meet or exceed admissions and census targets.
Benefits
- Competitive pay
- 401(k) with company match
- Career advancement opportunities
- National and local recognition programs
- Teammate Assistance Fund
- Medical insurance
- Dental insurance
- Vision insurance
- Mileage reimbursement or fleet vehicle program
- Generous paid time off
- 7 paid holidays
- Wellness programs, including telemedicine, diabetes management, and joint and spine concierge care
- Education support and tuition assistance
- Free continuing education units (CEUs)
- Company-paid life insurance
- Company-paid long-term disability insurance
- Voluntary benefits, including pet, critical illness, accident, and long-term care coverage
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
