Home Care Marketer
About The Position
Griswold Home Care is seeking an experienced Home Care Marketer / Community Liaison to support business development efforts throughout East Stroudsburg, Monroe County, and the Pocono region. This relationship-focused position is responsible for generating referrals, developing strategic partnerships, educating healthcare professionals and community organizations about our non-medical home care services, and expanding awareness of Griswold's senior care solutions. If you are passionate about healthcare marketing, community outreach, and helping older adults remain independent at home, we encourage you to apply. At Griswold, we're fueled by our pledge to "live assured". What does it mean to "live assured"? It means granting people the freedom they crave and the serenity they deserve. It's a promise we confidently make, all because of individuals like YOU. This is a field-based position that combines community outreach, referral development, networking events, and office-based administrative responsibilities.
Requirements
- Proficiency in a spectrum of marketing strategies including email, social media, content creation, and advertising.
- Familiarity with CRM tools and lead management systems.
- Exceptional communication skills, a collaborative spirit, and a proactive mindset.
- A valid driver's license and reliable transportation.
Nice To Haves
- Degree in Marketing, Business Administration, or related field, or equivalent practical experience.
- Prior experience in home care is advantageous.
Responsibilities
- Unearth and nurture potential leads through a blend of digital platforms, phone outreach, and face-to-face interactions.
- Educate clients, families, and local communities about our services, ensuring crystal-clear comprehension of how we elevate their quality of life.
- Forge connections with local communities, senior centers, and healthcare facilities to champion our services and forge strategic partnerships.
- Autonomously juggle office-based duties and community engagement efforts with finesse.
- Maintain meticulous records of referral information.
- Collaborate seamlessly with the team to streamline client intake and transitions.
- Curate and participate in community events to amplify our services and foster invaluable connections.
Benefits
- Generous time-off policies, including 8 Paid Holidays, 6 Wellness Days, and 2 Volunteer Days to pay it forward, alongside vacation days that grow with tenure.
- Auto Allowance
- Cell phone stipend
- Comprehensive benefits package encompassing medical, dental, and vision insurance.
- Paid family leave
- Continuing Education & Professional Development Training
- 401k Retirement Plan with Employer Match
- Life Insurance
- Pet Insurance
- Short and Long Term Disability insurance
- Norton Lifelock
- Legal benefits
- Flexible Spending Account
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
