Hispanic Community Manager - Rogers

Generations Bank•Rogers, AR

About The Position

The Hispanic Community Manager serves as Generations Bank’s representative within Hispanic communities, strengthening relationships, increasing financial awareness, and connecting individuals, families, and businesses with banking resources. The position builds partnerships with community organizations, supports financial education and community engagement, and works with internal teams to identify ways to serve customers. It also supports marketing, outreach, customer experience, and CRA-related activities aligned with the bank’s strategic objectives. The role involves representing the bank at community events and meetings, developing relationships with nonprofits, schools, churches, and business leaders, and helping direct charitable contributions, sponsorships, and grants toward initiatives in underserved areas. The manager identifies opportunities for deposits, loans, mortgages, and small-business partnerships, and connects community members with the bank’s retail, commercial, mortgage, and treasury teams. The manager designs and delivers financial literacy workshops, collaborates with Marketing on outreach and educational campaigns, and shares insights about Hispanic markets. The position requires working beyond the office, with at least 25% of time spent at evening events, weekend festivals, and neighborhood gatherings.

Requirements

Bachelor’s degree and/or at least 3 years of banking experience.
Bilingual in English and Spanish.
Ability to perform the essential functions and physical demands described in the full job description.
Current driver’s license and a vehicle with appropriate insurance coverage if required to drive while performing assigned duties and responsibilities.

Nice To Haves

Bachelor’s degree in business, finance, marketing, or a related field.
Strong knowledge of the bank’s products and services.
Proven track record of sales and relationship management.
Ability to represent and promote the bank’s products and services in individual conversations and group presentations.
Skill in managing bank relationships, negotiating, and navigating financial transactions.
Ability to collaborate effectively with employees across departments and levels to achieve shared goals and deliver exceptional customer service.
Professional appearance and demeanor.
Financial acumen and understanding of banking regulations such as CRA.

Responsibilities

Represent Generations Bank and build trusted relationships within Hispanic communities.
Develop relationships with local nonprofits, schools, churches, and business leaders.
Speak at community meetings to educate the public about the bank’s products and services.
Help guide charitable contributions, sponsorships, and grant opportunities toward initiatives that elevate underserved areas.
Identify and cultivate opportunities for deposits, loans, mortgages, and small-business partnerships.
Connect community members with retail, commercial, mortgage, and treasury teams.
Design and deliver financial literacy workshops covering topics such as homeownership, credit building, and financial wellness.
Help individuals and families understand banking products and navigate their financial options.
Collaborate with Marketing on outreach, events, and educational campaigns.
Support broader marketing initiatives and share trends, opportunities, and insights within Hispanic markets.
Align community engagement with growth goals and maintain an understanding of CRA and HMDA regulations.
Spend at least 25% of working time at evening events, weekend festivals, and neighborhood gatherings.