KAM Hispanic Focus
About The Position
The Regional Account Manager leads the strategic development, selling, and execution of Diageo’s Beer portfolio across assigned regional grocery customers. The role drives commercial growth through strategic planning, customer programming, cross-functional collaboration, and in-market execution. As the key point of contact among customers, Diageo’s internal teams, and distributor partners, the manager develops customized joint business plans, drives programming and innovation sell-in, and works to meet volume, revenue, share, and distribution objectives. The role includes developing and executing account operating plans; building customer relationships; leading programming, assortment reviews, and innovation launches; managing promotional investment; analyzing business performance; and presenting results and recommendations to internal stakeholders and senior leadership. The position is based off site in California.
Requirements
- Bachelor’s degree required.
- At least 5 years of experience in customer or account management within CPG, Beverage Alcohol, or a three-tier sales environment.
- Proven success developing customer strategies, delivering results, and managing complex accounts.
- Strong commercial acumen, including budgeting, negotiation, and ROI management skills.
- High proficiency in fact-based selling using data and insights, such as Nielsen, IRI, and customer loyalty data.
- Exceptional communication and influencing skills, with the ability to align multiple internal and external stakeholders.
Nice To Haves
- MBA or equivalent business experience.
Responsibilities
- Develop and execute Annual Operating Plans for assigned accounts, aligned with Diageo and customer growth goals.
- Build and maintain customer relationships across buying, merchandising, marketing, operations, and executive teams.
- Lead development and sell-in of quarterly programming, assortment reviews, and innovation launches.
- Drive value creation through price-mix optimization, promotion, and visibility.
- Assess risks and opportunities throughout the year and take corrective actions to achieve goals.
- Coordinate sales, shopper marketing, category development, eCommerce, insights, and business development teams to deliver customer solutions.
- Collaborate with distributor key account personnel and Diageo Chain Directors to align local market plans and execution.
- Partner with finance to manage and optimize A&P and trade spend, aligning investment with customer and brand priorities and ROI.
- Deliver on volume, net revenue, price mix, market share, distribution, and ROI metrics.
- Track and analyze performance using internal and syndicated data sources, including IRI, Nielsen, and Circana.
- Lead monthly Business Performance Management reviews and quarterly business assessments.
- Present results and strategic recommendations to internal stakeholders and senior leadership.
- Achieve volume, revenue, and market share targets; execute customer-specific joint business plans; manage budgets and promotional investment; execute innovation launches and programming; build customer and distributor relationships; and provide regular business reviews and cross-functional performance reporting.
Benefits
- Highly competitive rewards and benefits package.
- Annual incentive payment and stock awards may be available for eligible roles.
- Healthcare benefits for US-based employees.
- Retirement benefits for US-based employees.
- Short-term and long-term disability coverage for US-based employees.
- Basic life insurance for US-based employees.
- Wellness benefits for US-based employees.
- Parental leave for US-based employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
