Hispanic Community Manager - Rogers, AR

Generations Bank•Rogers, AR

About The Position

The Hispanic Community Manager represents Generations Bank within Hispanic communities, strengthening relationships, increasing financial awareness, and connecting individuals, families, and businesses with banking resources. The role develops partnerships with community organizations, supports financial education and community engagement initiatives, and works with internal teams to identify ways to serve customers. It also supports marketing, community outreach, customer experience, and Community Reinvestment Act (CRA)-related activities aligned with the bank’s strategic objectives.

Requirements

Bachelor’s degree and/or at least 3 years of banking experience.
Bilingual in English and Spanish.
Ability to perform the essential functions and physical demands described in the full job description.
Current driver’s license and a vehicle with appropriate insurance coverage if driving is required while performing assigned duties.
Ability to build authentic, lasting relationships and trust.
Understanding of the nuances, traditions, and financial goals of diverse Hispanic communities.
Strong communication and public-speaking ability, including presenting to groups.
Ability and willingness to spend at least 25% of time at evening events, weekend festivals, and neighborhood gatherings.
Financial acumen and understanding of banking regulations such as CRA.

Nice To Haves

Bachelor’s degree in business, finance, marketing, or a related field.
Strong knowledge of the bank’s products and services.
Proven track record in sales and relationship management.
Ability to represent and promote the bank’s products and services in one-on-one conversations and group presentations.
Skill in managing bank relationships, negotiating, and navigating financial transactions.
Ability to collaborate effectively with employees across departments and levels to achieve shared goals and deliver exceptional customer service.
Professional appearance and demeanor.

Responsibilities

Serve as a trusted bank ambassador and build relationships with local nonprofits, schools, churches, and business leaders.
Represent the bank and educate the public about its offerings at community meetings and events.
Help guide charitable contributions, sponsorships, and grant opportunities toward initiatives that support underserved areas.
Identify and develop opportunities for deposits, loans, mortgages, and small-business partnerships.
Connect community members with the bank’s retail, commercial, mortgage, and treasury teams.
Design and deliver financial literacy workshops covering homeownership, credit building, and financial wellness.
Help individuals and families understand banking products and navigate their options.
Collaborate with Marketing on community outreach, event experiences, and educational campaigns.
Support broader marketing initiatives and share trends, opportunities, and insights related to Hispanic markets.
Align community engagement efforts with growth objectives and applicable CRA and HMDA regulations.