Healthcare Marketing & Community Liaison

Rio Grande Valley East•Harlingen, TX

10h•Hybrid

About The Position

ComForCare Home Care Rio Grande Valley is seeking a motivated, outgoing, and relationship-focused Healthcare Marketing & Community Liaison to represent the agency throughout Cameron and Hidalgo Counties. This role involves building meaningful partnerships with healthcare professionals and community organizations to connect families with exceptional in-home care services. The position focuses on developing referral relationships for private pay clients, Veterans, and long-term care insurance clients, acting as the primary community representative for the agency.

Requirements

Excellent communication and relationship-building skills.
Professional, confident, and comfortable meeting with healthcare professionals.
Self-motivated with strong organizational and time-management skills.
Outstanding customer service and presentation abilities.
Passion for serving seniors, Veterans, and individuals who wish to remain independent at home.
Ability to work independently while collaborating with a supportive office team.
Comfortable using email, Microsoft Office (Word, Excel, Outlook, and PowerPoint), and basic office technology.
Reliable transportation with the ability to travel throughout Cameron and Hidalgo Counties.
Valid driver's license and current automobile insurance.
Professional appearance and demeanor.

Nice To Haves

Experience in healthcare marketing, physician relations, community outreach, business development, or outside sales.
Experience in home care, home health, hospice, rehabilitation, senior living, healthcare, or social services.
Existing relationships with hospitals, physicians, discharge planners, case managers, rehabilitation facilities, or senior care providers in the Rio Grande Valley.
Bilingual (English/Spanish) strongly preferred.

Responsibilities

Develop and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, rehabilitation centers, skilled nursing facilities, assisted living communities, senior centers, Veterans organizations, and community partners.
Schedule and conduct regular face-to-face meetings with referral sources throughout Cameron and Hidalgo Counties.
Educate healthcare professionals, families, and community organizations about ComForCare's services and how we help clients safely remain at home.
Promote ComForCare Home Care as the preferred provider for private-pay home care, Veteran home care services, and long-term care insurance clients.
Identify new referral opportunities and develop strategic partnerships throughout the Rio Grande Valley.
Represent ComForCare Home Care at networking events, health fairs, educational presentations, and community outreach activities.
Maintain consistent follow-up with referral partners to build trust and long-term relationships.
Collaborate with office staff and caregivers to ensure a seamless experience for clients and referral sources.
Track outreach activities and referral development efforts.
Meet established outreach goals while helping grow referrals and community awareness.