Head of Website Growth

ClickHouse

27d • $200,000 - $240,000 • Remote

About The Position

ClickHouse is seeking a Head of Website Growth to manage clickhouse.com as a marketing channel. The website serves as the primary entry point for both self-serve and sales-led customer acquisition. The role involves owning web strategy, experimentation, user journeys, and site architecture to drive trial signups and pipeline. As one of the fastest-growing companies in data infrastructure, improvements to the website have a compounding effect on weekly signups.

Requirements

• 7+ years in web or growth marketing at a company with a PLG funnel.
• Proven track record of improving web signup and conversion rates through experimentation.
• Hands-on experience with modern CMS platforms (e.g., Strapi), including the ability to build and publish pages independently.
• Comfort with HTML/CSS and AI development tools to minimize reliance on engineers.
• Deep experience with web analytics (GA4, Amplitude, or similar), tag management, and session replay tools.
• Working knowledge of attribution.
• Familiarity with technical SEO and AEO.
• Strong collaboration and project management skills, with the ability to write clear briefs and align stakeholders across Design, Engineering, Product, and Marketing.

Nice To Haves

• Experience at a developer tool or data infrastructure company.
• People management experience.

Responsibilities

• Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across PLG and sales-led funnels.
• Build and run the web experimentation program, including maintaining an A/B testing roadmap, conducting tests with statistical rigor, and sharing learnings.
• Design web journeys, including information architecture (IA), navigation, and user paths from content to conversion points.
• Ensure site content is accurate and up-to-date by collaborating with Product Marketing and Design teams.
• Partner with the web engineering team to optimize the CMS and website architecture, including developing a templated landing page system for efficient campaign page deployment.
• Develop personalized and ABM web experiences (industry, intent, geo-based) to support enterprise pipeline growth.
• Lead website localization efforts, managing the workflow for regional site variants in partnership with Regional Marketers.
• Maintain website tracking and event tagging, and collaborate with Marketing Ops, Web Engineering, and Growth Analytics teams on attribution, dashboards, and reporting.
• Oversee cookie consent and web privacy compliance (GDPR/CCPA), including consent management systems.
• Build and lead the web team, transitioning from a hands-on executor to a manager as the channel scales.

Benefits

• Employer contributions towards healthcare.
• Equity in the company (stock options).
• Flexible time off in the US.
• Generous time off entitlement in other countries.
• $500 Home office setup stipend for remote employees.
• Opportunities to engage with colleagues at company-wide offsites (Global Gatherings).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed