Head of Social
About The Position
ID.me is seeking a Head of Social Media Marketing to define and lead the company's social presence across all channels. This senior role, reporting to the head of Brand Marketing, will be responsible for the strategy, content, and community that shapes how over 150 million users and millions of prospective users understand and trust ID.me. The role involves developing and executing a multi-channel social media strategy, establishing content calendars, managing executive social presence, building an engaged community, and leading social media for major launches and campaigns. The position requires a data-driven approach to analytics and optimization, with a focus on connecting social performance to business outcomes such as brand awareness, user growth, and partner trust.
Requirements
- 8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role.
- Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity).
- Strong grasp of both B2C and B2B social strategies — ID.me serves individuals and enterprises simultaneously.
- Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy.
- Experience managing and growing a team; strong coach and collaborator.
- Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar).
- Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response.
Responsibilities
- Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms.
- Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust).
- Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior.
- Establish and steward ID.me's social brand voice.
- Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments.
- Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content.
- Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence.
- Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers.
- Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount.
- Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs.
- Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements.
- Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs.
- Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences.
- Own social analytics infrastructure and reporting; translate data into actionable insights for leadership.
- Establish A/B testing frameworks for content formats, posting cadences, and messaging angles.
- Track and benchmark performance against competitors and industry standards.
Benefits
- Comprehensive medical, dental, vision
- Health savings account
- Flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
- Basic and voluntary life and AD&D insurance
- 401(k) with company match
- Parental leave
- Unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays
- Short and long-term disability insurance
- Accident and critical illness insurance
- Referral bonus policy
- Employee assistance program
- Pet insurance
- Travel assistant program
- Wellbeing and childcare discounts
- Benefit advocates
- Learning and development benefit
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
