Head of Social Media
About The Position
Bob's Watches is the leading online destination for buying, selling, and trading pre-owned luxury watches. Built on transparency, trust, and expertise, we offer one of the world's largest selections of authenticated luxury timepieces, backed by real-time market pricing and exceptional service. As we continue to grow, we're looking for a Head of Social Media & Community to lead our social strategy across organic and paid channels, helping us expand our audience, strengthen our brand, and drive measurable business results. We are seeking a strategic, creative, and data-driven social media leader to own Bob's Watches' social presence across Instagram, YouTube, TikTok, Facebook, LinkedIn, and emerging platforms. This role sits at the intersection of content, community, brand, and performance marketing. You will be responsible for developing and executing a social strategy that grows audience, increases engagement, drives traffic and revenue, and reinforces Bob's position as the most trusted name in pre-owned luxury watches. The ideal candidate has a proven track record building social programs for premium consumer brands and understands how to balance storytelling, audience growth, creator partnerships, and performance-driven outcomes.
Requirements
- 10+ years of experience in social media, digital content, or growth marketing
- Proven track record building and leading high-performing social or content teams
- Strong understanding of both organic and paid social media
- Experience scaling social channels and building engaged communities
- Strong creative instincts with an eye for premium visual storytelling
- Ability to interpret performance data and translate insights into action
- Experience working with creators, influencers, and brand ambassadors
Nice To Haves
- Passion for luxury, watches, fashion, automotive, sports, or enthusiast-driven categories is highly preferred
Responsibilities
- Own and execute Bob's Watches' social media strategy across all channels
- Develop annual, quarterly, and monthly social growth plans aligned with business objectives
- Identify emerging trends, platform opportunities, and content formats that can drive audience growth
- Partner with Brand, Content and Digital teams to ensure cohesive storytelling across channels
- Report regularly on performance and make recommendations based on data
- Lead content planning, publishing, and optimization across all platforms
- Develop channel-specific strategies for Instagram, YouTube, TikTok, LinkedIn, and Facebook
- Build social content franchises that educate, entertain, and engage watch enthusiasts
- Drive audience growth, engagement, reach, and community participation
- Oversee community management and audience engagement strategies
- Partner with internal performance marketing teams and external agencies to develop paid social strategies
- Provide assets and inform creative testing frameworks and campaign concepts
- Analyze performance and provide recommendations to improve efficiency and results
- Ensure paid and organic social efforts work together to maximize impact
- Identify and manage influencer, ambassador, and creator relationships in partnership with the marketing coordinator
- Develop social-first partnerships that drive awareness and customer acquisition
- Measure and report on partnership effectiveness and ROI
Benefits
- Medical, Dental, and Vision Insurance
- Employer-paid Life and AD&D Insurance
- Complimentary lunches and snacks
- Friendly, collaborative workplace culture
- Company-sponsored events and outings
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
