Creative Disruptor (in the Bourbon World) Remote or KY

THE BARDSTOWN BOURBON COMPANY LLC • Louisville, KY

10d

About The Position

Green River Bourbon is hiring a creative leader to shape how its 140-year-old Kentucky bourbon brand shows up across social channels and culture. The role has creative authority and resources to move quickly, take risks, and create work that resonates with bourbon drinkers. The position is based in Louisville, Kentucky, or remotely, with remote candidates expected to be in Kentucky a couple of times per month. The schedule is Monday through Friday, 8 a.m. to 5 p.m., with travel and evening or weekend work as needed.

Requirements

• Have probably done some version of this work before.
• Understand what people care about.
• Have excellent creative judgment.
• Have created work that people care about.
• Be over 21 to enjoy the offered bourbon pour.

Nice To Haves

• Experience helping take a challenger brand from relatively unknown to widely recognized.
• Experience building a cult following by humorously highlighting quirks in a brand's category.
• Strong interest in social media.

Responsibilities

• Make Green River impossible to ignore across social channels.
• Disrupt the bourbon category and challenge the way the industry talks about itself.
• Build compelling creative at the intersection of bourbon and culture.
• Lead the content agenda and build the creator and influencer network.
• Lead the internal social and production team in deciding where Green River should show up.
• Decide when to take a big creative swing.
• Set the brand voice and make creative decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed