Head of Sales

Passionfroot•New York, NY

5d•$180,000 - $250,000•Hybrid

About The Position

Passionfroot is hiring a Head of Sales to build and lead our Go-To-Market (GTM) function. This role is not about proving demand, as the company has already experienced 13x year-over-year revenue growth, is profitable, and has secured deals with major companies like Replit, Figma, Framer, LumaAI, Gamma, and Airtable, primarily through inbound leads with no dedicated sales team. The primary responsibility is to transform this existing successful motion into a structured GTM function with a repeatable process, including building a team, pipeline, and playbook, while maintaining the current speed of operations. This is a builder-leader position where the individual will initially close deals, implement scalable sales systems and playbooks, and grow and manage the sales team. Reporting directly to the CEO, this role involves setting sales strategy, owning revenue targets, and leading the sales team. The unique aspects of this role include inheriting proven inbound demand, pioneering a playbook for the new category of creator-led growth, benefiting from fast deal cycles for immediate feedback, leveraging AI for lean and efficient sales operations, and having direct access to founders for rapid decision-making.

Requirements

Proven experience leading a sales team and owning a revenue number.
Track record of both building sales processes from scratch and personally closing deals.
Comfortable inheriting strong inbound demand and turning it into a repeatable, scalable motion.
AI-native - comfortable using tools like Claude Code or similar to build leaner, faster sales operations.
Strong people manager - ability to hire, coach, and motivate a team.
Obsessed with metrics - ability to track, analyze data, and make data-driven decisions.
Ability to move fast and communicate proactively.
Desire to own a function end to end.
Experience selling to marketing or growth teams, or in the creator economy space.

Responsibilities

Define and own Passionfroot's sales strategy, including target segments, pricing and packaging input, and go-to-market motion.
Set sales targets, own the forecast, and report on performance.
Build, hire, and manage the sales team as the company scales.
Set quotas, coach sales representatives, and foster a culture of high performance and accountability.
Build systems and processes for repeatable sales, including CRM hygiene, sales playbooks, qualification criteria, and managing inbound and outbound opportunities.
Personally run and close deals with key customers such as Replit, Figma, Framer, LumaAI, Gamma, and Airtable, setting the standard for the team.
Collaborate with marketing, customer success, and product teams to align on ideal customer profiles, incorporate customer feedback into the product roadmap, and ensure smooth transitions from sales to onboarding.
Own the sales pipeline and revenue number, and report regularly on performance.
Build and run a repeatable sales process, from outbound to close, maintaining fast 30-day cycle times.
Hire, onboard, and manage a growing sales team.
Personally close key strategic accounts.
Build sales playbooks, training, and enablement materials, utilizing AI tools.
Set up and maintain CRM and reporting infrastructure.
Partner with marketing and customer success on GTM strategy and customer handoff.
Represent the voice of the customer internally, providing insights to the product team.