Role: Head of Sales (GTM)

Lynx Educate

13h • Remote

About The Position

We are looking for a Head of Sales focused on Go To Market to own the top of our funnel B2B. This is an opportunity to join Lynx at a time of significant upwards growth, supporting us with a clear focus on generating pipeline: working out who we should be talking to, building target lists, and testing the messaging and channels that get us in front of them. We are open to a FT role or a fractional head. The role is a real mix of strategy and execution. You will set the approach and do much of the work yourself, while overseeing one SDR. This role probably isn’t for you if you are used to a large team of SDRs executing a strategy you have defined. We need someone who is happy to be hands-on every day.

Requirements

• 5+ years of experience in B2B sales, business development or growth, with a focus on outbound and top of funnel
• Excellent copywriting skills: you know what makes a target customer open something rather than delete it
• Proven ability to build strong target lists
• Hands-on experience with Lemlist, Salesforce and HubSpot
• Comfortable owning both strategy and day-to-day execution, with no need for a large team behind you
• Analytical and numbers-focused: you let the data change your approach
• Excellent written and spoken English
• Proficient in using Claude, for example to research accounts, draft and test outreach copy, and analyse campaign data
• Based in the UK

Nice To Haves

• Understanding of, or experience in, the social value bid space
• Proven experience closing revenue through this kind of work
• Able to speak confidently about follow-up approach, cadence, positioning a problem to sell to someone, and creative ways of getting in front of clients
• Experience with Make for automation

Responsibilities

• Identify and refine our ideal customer profiles, including the roles and organisations that buy and influence. Keep ICPs current as we learn from conversations and campaign results.
• Build strong, accurate target lists (both companies and buyers), and set the standard for how the SDR builds theirs. Prioritise VIP and high-value targets for personal outreach.
• Create outreach campaigns and actively test them, with strong copywriting at the centre. Write messaging that makes a target customer open and reply including follow-up sequences with a considered cadence. Personalize for high-value targets. Position a problem clearly enough that someone wants to talk about solving it.
• Lead the strategy for how we get in front of leads: LinkedIn, email, webinars, events and other creative opportunities. Identify other, more creative ways to reach our ideal customers.
• Review campaign data regularly and adjust wording, targeting and approach based on what it tells us. Report on pipeline and campaign performance in HubSpot.
• Reply to inbound responses and reach out directly to VIP target customers. Jump in wherever needed to move a conversation forward.
• Manage and coach one SDR, directing the lists and campaigns they build in Lemlist and reviewing what the results show.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed