Head of Sales Enablement

Cohere • San Francisco, CA

1d • Hybrid

About The Position

The Head of Sales Enablement will spearhead the creation and execution of a world-class enablement strategy, ensuring our sales team is equipped to win in complex, high-stakes deals. This role demands a strategic thinker who can build processes, tools, and training programs that drive measurable revenue impact.

Requirements

• 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
• Ability to design long-term enablement strategies that align with business goals and market shifts.
• Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).
• Experience building teams and influencing executives in a revenue-driven environment.
• Demonstrated success in developing and deploying sales training programs and collateral that drive results.
• Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.
• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.

Nice To Haves

• Experience in AI/ML or enterprise software sales.
• Certification in sales enablement or instructional design.
• Familiarity with scaling enablement in hyper-growth environments.

Responsibilities

• Design and launch a sales enablement function, including strategy, frameworks, and team structure.
• Develop a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
• Create and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
• Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
• Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
• Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
• Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Benefits

• An open and inclusive culture and work environment
• Work closely with a team on the cutting edge of AI research
• Weekly lunch stipend, in-office lunches & snacks
• Full health and dental benefits, including a separate budget to take care of your mental health
• 100% Parental Leave top-up for up to 6 months
• Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
• Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
• 6 weeks of vacation (30 working days!)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior