Head of Sales Enablement

Slate Auto

1d•$141,000 - $177,000•Onsite

About The Position

Slate is seeking a strategic and hands-on Head of Sales Enablement to bridge the gap between people, processes, and systems. This role will build an enablement strategy to empower sales teams to deliver a digital-first, touchless experience, with the ability to offer high-touch, personalized moments. It's a cross-functional role working closely with Sales leadership, Sales Planning & Analytics, IT, Digital, and Marketing. The Head of Sales Enablement will be a foundational partner to the sales organization, ensuring all processes, systems, and behavioral standards are clearly defined, consistently applied, and built to scale. A key focus will be developing tools with automation and AI to ensure a seamless purchase journey from lead to order. This is an individual contributor role with a clear path to building and leading a dedicated enablement team.

Requirements

Minimum 5 years of direct sales experience, ideally in an automotive direct-to-consumer or high-velocity retail environment.
A combined minimum of 10 years of experience across sales, sales operations, enablement, process improvement, and/or program management.
Proven track record of building sales enablement programs, process frameworks, or operational foundations from the ground up.
Hands-on proficiency with Salesforce CRM and familiarity with test drive scheduling tools, LMS platforms, and other sales engagement technologies.
Deep understanding of the direct-to-consumer sales funnel, customer engagement processes, and inside sales operations.
Strong process mapping, project management, and program design skills — able to take ambiguous challenges and build clear, scalable solutions.
Excellent cross-functional collaboration skills — able to work effectively with IT, Digital, Analytics, and Marketing stakeholders.
Strong communication and training facilitation skills — able to influence behavior change across a sales organization.
Self-starter with the ability to operate independently, prioritize in a fast-paced environment, and deliver with minimal oversight.

Nice To Haves

Automotive direct-to-consumer experience strongly preferred; retail experiential sales background highly valued.
Experience with Fleet sales operations and the specific enablement needs of B2B-within-B2C sales models.
Familiarity with outbound sales activation strategies, experiential retail events, and test drive program management.
Experience building or managing a small enablement or operations team.
Knowledge of data analytics and reporting tools to measure enablement effectiveness and sales productivity.

Responsibilities

Design and own the end-to-end sales process map for both Consumer and Fleet sales, ensuring every stage of the customer engagement journey is clearly defined and consistently followed.
Establish behavioral standards for how the sales team engages customers at every touchpoint — from first contact through to purchase — ensuring a consistent, high-quality customer experience that consistently is in line with our brand tone.
Build and maintain standardized engagement playbooks, scripts, and frameworks that guide sales teams through the customer journey with clarity and confidence.
Define and document clear processes for outbound sales activity, inbound lead management, follow-up cadences, and escalation paths.
Develop roadmaps that align all sales processes, tools, and behaviors across Consumer and Fleet teams, ensuring a unified and cohesive approach to selling.
Continuously evaluate and refine processes based on performance data, field feedback, and evolving business needs.
Own the strategy and optimization of the sales systems and programs — including, Salesforce, test drive scheduling tools, and other sales engagement platforms — ensuring all tools are configured to support effective selling.
Lead the development of tools and systems with automation and AI embedded throughout — ensuring a seamless, intelligent purchase journey from lead to order that minimizes friction and maximizes conversion.
Develop strategies to drive tool adoption across the sales organization, ensuring teams have the training, support, and accountability structures needed to use systems effectively.
Work closely with IT and Digital teams to build and maintain a robust technology infrastructure that supports sales operations, data integrity, and seamless customer management.
Identify gaps in current tooling and lead the evaluation, selection, and implementation of new systems that enhance sales productivity and the customer experience.
Optimize test drive management processes and scheduling tools to maximize engagement, minimize friction, and drive conversion from test drive to purchase.
Partner with the Head of Sales Planning & Analytics to ensure tools and processes support accurate data capture, funnel reporting, and lead management.
Build and implement enablement programs that drive inside sales productivity, ensuring teams have the right tools, training, and processes to manage their pipelines effectively.
Establish standards for how the sales team manages active customers throughout the purchase journey — from SQL engagement through to close — ensuring consistent, proactive follow-up and deal progression.
Define outbound activity standards, including call cadences, outreach sequences, and engagement tactics, to ensure the team is consistently generating and converting pipeline.
Develop frameworks for managing and prioritizing inbound leads, ensuring Sales Qualified Leads (SQLs) are engaged quickly, efficiently, and with the right message.
Partner with Sales leadership to monitor productivity metrics and identify areas where additional enablement, coaching, or process improvement is needed.
Support the development of programs that drive test drive engagement, outbound activations, and experiential sales events that accelerate the purchase journey.
Develop and deliver onboarding programs that equip new sales team members with the knowledge, tools, and behavioral standards required to be effective from day one.
Build ongoing training and coaching frameworks that reinforce sales behaviors, product knowledge, and customer engagement standards across the full sales organization.
Create certification and competency frameworks to ensure consistent skill levels and behavioral standards across Consumer and Fleet sales teams.
Partner with Sales leadership to identify performance gaps and design targeted enablement interventions that drive measurable improvement.
Champion a culture of continuous learning, accountability, and excellence across the sales organization.