Head of Sales, Canada

Gradial

About The Position

Gradial is hiring a Head of Sales, Canada to build our Canadian business from the ground up. As one of our first employees in Canada, you’ll lead the pursuit of net new enterprise and strategic customers while establishing Gradial as a trusted partner to Canada’s leading marketing organizations. This role combines direct selling with broader market development. You’ll work closely with marketing executives, marketing technology leaders and other senior stakeholders to introduce Gradial, uncover high-value use cases and guide complex organizations through the buying process. You’ll report to the CRO and begin as a senior individual contributor. As demand grows, you’ll define the structure of the Canadian sales organization and hire the team needed to expand our reach.

Requirements

12+ years of progressive experience in enterprise technology sales
Demonstrated success generating and closing net new business with large, complex organizations
Experience selling SaaS, marketing technology or digital transformation solutions
Strong relationships across the Canadian enterprise and marketing technology community
Credibility with VP and C-suite buyers across Marketing, Digital and Technology
Experience building a market, territory or sales function from an early stage
Strong commercial judgment and the ability to create momentum without a mature regional playbook
Ability to communicate the value of AI-powered technology in practical business terms
A collaborative approach to working across Sales, Marketing, Product and Customer teams
Motivation to remain hands-on while building toward a formal leadership role

Nice To Haves

Experience selling AI products into enterprise marketing organizations
Experience building or leading an early-stage regional sales team
Professional fluency in French

Responsibilities

Define and execute Gradial’s sales strategy for the Canadian market
Create net new pipeline across enterprise and strategic accounts
Lead customer conversations with senior marketing, digital and marketing technology executives
Manage complex opportunities from initial discovery through commercial close
Build account plans that connect Gradial’s platform to measurable customer priorities
Partner with US sales leaders to support Canadian expansion within existing global accounts
Develop Gradial’s presence through customer relationships, market insight and industry engagement
Collaborate with Marketing to shape regional campaigns, events and account-based programs
Share customer and market feedback with Product and leadership to inform company strategy
Design and grow the Canadian sales team as the region develops