Head of Revenue Marketing

Net at Work

22h•Remote

About The Position

The Head of Revenue Marketing will be focused on driving demand generation and responsible for transforming go-to-market strategy into a scalable, predictable, and AI-powered pipeline engine. This leader owns the processes, programs, data, and operating cadence that convert market engagement into measurable revenue outcomes. Operating at the intersection of Marketing, Sales, and Revenue Operations, this role ensures full-funnel accountability while leveraging AI, automation, and agentic workflows to drive efficiency, precision targeting, and continuous optimization. The position partners closely with Sales Leadership and RevOps to align pipeline targets, enforce process discipline, and deliver consistent, forecastable growth. This role is tasked not only with executing demand generation but with modernizing the revenue engine through intelligent systems and autonomous process improvement. This is a remote position and requires up to 25% travel within the U.S.

Requirements

8+ years in B2B marketing with deep expertise in demand generation and revenue marketing
Proven track record of building predictable pipeline engines in SMB and mid-market environments
Hands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms)
Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.)
Strong understanding of data architecture, attribution modeling, and revenue analytics
Demonstrated success in driving process transformation through automation and AI
Operates with a revenue-first mindset with accountability to pipeline and revenue outcomes
Change agent capable of leading AI transformation across marketing teams
Strong cross-functional collaborator with Sales, RevOps, and Executive Leadership
Balances strategic vision with hands-on execution and rapid iteration

Nice To Haves

Familiarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferred

Responsibilities

Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels
Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion
Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization
Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements
Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations
Own funnel performance through SQO (Inquiry → MQL → SQO)
Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time
Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel
Establish standardized funnel definitions, governance, and performance benchmarks
Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms)
Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting
Ensure data integrity, unified customer view, and seamless system interoperability
Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping
Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks
Establish shared accountability for pipeline generation and revenue outcomes
Use predictive analytics to anticipate pipeline gaps and proactively adjust programs
Participate in executive forecasting cadences with data-backed insights and scenario modeling
Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients.
Optimize in-life engagement through personalization engines and behavior-triggered campaigns
Continuously refine lead management processes with automation and agent-based orchestration for in-life client base
Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts
Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows
Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions
Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows
Build and deploy agentic systems that can: Execute campaign tasks autonomously, Monitor funnel health and trigger interventions, Recommend budget allocation and channel optimization across channels
Work with Product Marketing and the Internal Agency to generate and test content variations at scale
Establish a culture of continuous improvement through AI experimentation and rapid iteration
Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation

Benefits

Health and Welfare (Medical, Dental, Vision)
Accident, Critical Illness, and Hospital Indemnity
Employee Assistance Program (EAP)
Life and AD&D Insurance
Short- and Long-Term Disability Insurance
Flexible Spending Accounts
Transportation and Parking Accounts
Health Savings Accounts (with company contribution)
Retirement Planning (401k with matching contribution)
Legal Benefits
Identity Theft Protection
Pet Insurance
Wellness Program Offerings
Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
8 Paid Holidays per year, including 1 floating holiday.