Head of Product Marketing

Amplitude

8h • $285,000 - $476,000

About The Position

Amplitude is seeking a Head of Product Marketing to lead the go-to-market strategy for its multi-product portfolio, including its analytics platform, Statsig, and proactive AI Agents. This role is a player-coach position, responsible for setting the strategy and operating model for Product Marketing while actively participating in shaping positioning, leading launches, gathering customer and competitive insights, and collaborating with Product, Engineering, Sales, and Marketing teams. The role is crucial at a time when Amplitude is expanding into experimentation to support the future of product development. The ideal candidate will be excited by the opportunity to shape the company's narrative, build a team, and establish an AI-native Product Marketing Management (PMM) organization.

Requirements

• 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.
• Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor.
• Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.
• Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.
• Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.
• You’re a player-coach by nature—you can set strategy and lead a team, but you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.
• You have an AI-native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI.
• You’re an exceptional multi-audience storyteller. You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.
• You are high agency. You don’t wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.
• You thrive in ambiguity and change. You’re comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.

Responsibilities

• Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.
• Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.
• Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.
• Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.

Benefits

• Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
• 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually
• Flexible time off
• Paid holidays
• Generous stipends for wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment
• Excellent Parental benefits including: 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
• Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions
• Employee Stock Purchase Program (ESPP)
• Equity

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed