Head of Product Marketing

Lightfield•San Francisco, CA

2d•$230,000 - $275,000•Hybrid

About The Position

CRM is one of the largest categories in software, and it is being rebuilt from scratch right now. Lightfield is the fastest-adopted product in that rebuild — over 5,000 companies in under a year, a product customers evangelize without being asked, and a technical moat that competitors are still trying to describe. What we don't yet have is a single owner for how the market understands all of it. We're hiring a Head of Product Marketing to own that. You'll define the category and our position in it, build the messaging architecture the entire company sells and writes from, refine pricing and packaging, and arm a fast-growing sales team with the assets that win competitive deals against Salesforce, HubSpot, and other AI-native challengers. This role reports directly to our Head of GTM.

Requirements

You’ve defined or redefined how a market understands a product. Not “why us over them,” but “why this kind of thing should exist at all” - and you've directly improved win rate and pipeline generation through positioning work. You can walk us through the before, the after, and what changed deals as a result.
You're an excellent writer. Positioning lives or dies in the sentences. You write with precision and taste, and you can tell the difference between messaging that tests well in a workshop versus messaging that changes what a prospect says in a deal.
You're commercially fluent. You've owned pricing and packaging decisions, built the models behind them, and lived with the consequences. You think in win rates, ACV, conversion, and ramp time.
You love working with sales. You've sat on sales calls, listened to recordings, and tested messaging live with prospects, instead of operating under assumptions. Reps ask for your materials rather than making their own.
You're technically curious. You don't need to be an engineer, but you're genuinely interested in how products work under the hood — data models, integrations, agent architecture — and you can explain them simply without dumbing them down.
You're AI-native. You use AI to run competitive research, synthesize customer calls, draft and iterate, and move at speeds that weren't possible two years ago.
You operate at early-stage pace. You've built a function from zero. You're energized by ambiguity, you ship rather than debate frameworks, and you'd rather write the battle card today than schedule a workshop about it.

Nice To Haves

7+ years in product marketing, with time at both an early-stage company and a company that scaled.
Experience at a technical product company, or in a developer/data/AI-adjacent space.
You've marketed to founders, sales leaders, or RevOps buyers.
You've navigated a pricing model transition (seats to usage, or similar).
You've hired and managed product marketers.

Responsibilities

Own positioning and the category narrative. Clarify for the market what an agentic CRM is, why it’s needed, and why we are the leader. You'll build the narrative that shows up in our website, our pitch, our launches, our fundraising, and eventually in how analysts and competitors describe the space.
Build the messaging architecture the whole company runs on. Own and maintain a source of truth for how we describe the product across segments and personas — founders, sales leaders, RevOps — and the discipline to keep every rep, every page, and every deck consistent with it.
Own pricing and packaging. You'll define how we package and price value that isn't measured in seats, run the analysis and customer research behind it, model the revenue impact, and drive the changes through the company.
Arm the sales team to win. Own the sales asset library end to end: the pitch deck, battle cards, competitive teardowns, ROI models, comparison pages, one-pagers, security and objection handling. The materials in the room when a prospect is deciding are your responsibility.
Run enablement. Build the onboarding and ongoing enablement that gets new reps productive fast — call reviews, talk tracks, objection libraries, certification on the pitch. You'll measure success in win rates and ramp time, not asset counts.
Own competitive intelligence. Know the competition better than they know themselves. Build the muscle that tracks their moves, feeds the field in real time, and turns their positioning into our advantage.
Drive launches that land. Partner with product and the founders to bring every major release to market with a clear story, the right proof, and coordinated GTM behind it.