Head of Product and Solutions Marketing

Addepar

2d • $200,000 - $280,000

About The Position

Addepar is seeking a Head of Product and Solutions Marketing to lead and grow a product marketing team. This role is responsible for crafting the product marketing narrative, diving deep into competitive intelligence, and ensuring that our products resonate powerfully in the marketplace. The ideal candidate will exhibit an ownership mentality, be data-informed, focus on client and buyer empathy, and have a passion for continuous learning and innovation. This role will report directly to the Chief Marketing Officer.

Requirements

• 8+ years of product marketing leadership in rapidly growing B2B SaaS organizations
• Experience building product marketing as a function and implementing best practices and process
• Strong expertise in positioning, messaging, and value proposition development with the ability to translate complex product capabilities into clear, compelling client narratives that resonate
• Proven track record of owning end-to-end go-to-market strategy for complex buying processes
• A passion for building compelling content and thought leadership to support the sales and client management motions as well as brand recognition
• Strong stakeholder management and collaboration with R&D, GTM and executive teams
• Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship
• Must be authorized to begin work in the U.S. on their first day of employment

Nice To Haves

• Experience in financial services or marketing into financial services firms a plus
• Experience with value-based selling frameworks a plus

Responsibilities

• Lead, manage and scale a growing, high-performing team of experienced product and segment marketers setting the strategy for the team and leading overall initiatives
• Develop and articulate clear, engaging narratives that showcase platform-level and product-line positioning
• Partner closely with R&D and GTM to lead compelling launches that establishes strong market momentum and drives product adoption in new and established markets and verticals
• Collaborate across the marketing team to construct high-impact campaigns for prospects and clients globally that leverages product marketing content and advances product narratives, adoption and more
• Empower our sales organization with the insights, positioning, and collateral needed to build pipeline and win deals including playbooks, competitive intelligence, buyer persona insights, and more in close partnership with our sales enablement team

Benefits

• bonus
• equity
• benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed