Head of Product Marketing

FYUL • Berlin, Europe

1d • Hybrid

About The Position

The Head of Product Marketing is the senior leader accountable for FYUL's product marketing strategy and the commercial outcomes of the function. This role is hands-on at the strategic level, involving setting direction, collaborating closely with Product and Commercial leaders, and ensuring the team's work translates into clear business impact. The ideal candidate will establish a strong point of view, build trust with senior stakeholders, and operate with a high degree of independence. Key responsibilities include owning priorities, developing the team, and defining how Product Marketing's impact is measured and communicated.

Requirements

• 8+ years of experience in Product Marketing, Growth Marketing, or Marketing Strategy, with a proven track record of driving commercial outcomes.
• Proven experience leading managers or Team Leads in a senior PMM or Growth role.
• Experience operating as a strategic peer to senior Product leaders, including shaping or influencing the product roadmap.
• Strong analytical foundation and the ability to lead with data, including setting KPIs and measurement frameworks for the function.
• Experience leading cross-functional GTM programs with significant business impact.

Nice To Haves

• E-commerce, marketplace, or two-sided platform experience (strongly preferred).
• Experience with subscription, monetisation, or AI product strategy.
• Experience leading teams through organisational change or rapid growth.
• Strong track record in user research and translating insights into roadmap and GTM decisions.
• Experience operating in remote, async, distributed environments.

Responsibilities

• Own the Product Marketing strategy, including defining priorities, roadmap, and success metrics that align with FYUL's business goals (GMV, monetisation, activation, retention, AI adoption).
• Act as a strategic peer to Product and Commercial leadership, leveraging market insights to influence product development, prioritize the roadmap and commercial bets, and ensure product direction and Go-to-Market (GTM) strategies are aligned.
• Lead and develop the Product Marketing team, coaching Team Leads towards strategic ownership, setting high standards for work quality, and fostering a culture of trust and accountability for outcomes.
• Run the function with clarity by setting clear OKRs, reporting standards, and ways of working, making the impact of Product Marketing visible and understandable at the Senior Leadership Team (SLT) level.
• Shape major programs, including leading strategy for large cross-functional initiatives such as monetisation, AI-driven products, subscription growth, and new market opportunities.
• Build merchant and market understanding by combining quantitative data and qualitative research into strategic recommendations.
• Improve operational efficiency by identifying gaps in product offerings, GTM processes, and cross-functional collaboration, and driving necessary changes.

Benefits

• Opportunity to work remotely or in a modern and welcoming office in Riga.
• Flexible working hours.
• Private health insurance.
• 2 extra paid days off to focus on mental or physical well-being.
• 1 extra paid day off to celebrate a Birthday or any other celebration of your choice.
• Access to mentorship, internal meetups, and hackathons, both on-site and online.
• Free and healthy lunch if you work from the Rīga office.
• Employee discount for designing and ordering own merch.
• Team-building events and parties.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed