Head of Product Marketing

SearchStax • El Segundo, CA

5d • $180,000 - $200,000 • Remote

About The Position

The Head of Product Marketing will lead the strategy positioning, and end-to-end narrative for SearchStax’s Site Search product and broader discovery optimization platform – from business need and urgency through capabilities and features. This role is responsible for developing a deep understanding of the market, customer pain points, buying personas, and competitive landscape; and translating that understanding into clear positioning, compelling messaging, and go-to-market plans that drive pipeline, market leadership, and revenue growth. We're looking for someone who's equally comfortable developing a positioning strategy and rolling up their sleeves to execute. You'll shape how SearchStax communicates business value across the full customer journey- from first touch and category positioning through AI capabilities, features, and ROi outcomes – and bring that strategy to life through customer facing messaging, sales enablement, and campaigns in close partnership with the broader cross-functional GTM team.

Requirements

• 7-10+ years of product marketing experience, including at least 2 years focused specifically on B2B SaaS products.
• Experience developing and implementing high impact market and product positioning and messaging from business value through features and benefits.
• Strong understanding of B2B SaaS go-to-market motions, including complex enterprise buying environments, direct sales, performance driven marketing, and partner channels.
• Demonstrated ability to conduct and synthesize customer research, win/loss analysis, and competitive intelligence.
• Experience building sales enablement programs in partnership with sales leadership.
• Ability to influence cross-functional stakeholders, including product, sales, and executive leadership, through clear thinking and well-reasoned recommendations.
• Excellent written and verbal communication; with the ability to translate complex concepts into clear, and compelling values that communicate, business need, urgency, and why us.
• Prior experience managing others.

Nice To Haves

• Experience with search technology, data infrastructure, or developer-focused products is a plus, but not required.

Responsibilities

• Define and own the positioning and messaging for the Site Search product and umbrella narrative, based on customer insights and competitive research.
• Develop and maintain a clear point of view on our buyers: who they are, what they care about, how they make decisions, and where we win and lose.
• Own and drive go-to-market planning for new features, platform capabilities, and product launches, working closely with Product, Sales, and Marketing teams.
• Create and maintain sales enablement content that helps customer facing teams communicate value effectively; including pitch decks, competitive battlecards, handling guides, and ROI frameworks.
• Partner with demand generation and content teams to develop integrated campaigns that strengthen market positioning, drive awareness and generate pipeline.
• Establish and lead the research and insights function for product marketing; conducting win/loss interviews, customer research, and competitive analysis on an ongoing basis.
• Serve as the internal expert on the Site Search market: tracking trends, monitoring competitors, and bringing a forward-looking perspective to product and leadership discussions.
• Over time, build and lead a small team of product marketers.
• Willingness to travel to LA for in person working sessions and conferences as needed (10-15% time)
• Lead and operationalize pricing and packaging review to align commercial and enterprise buying patterns and own go-to-market rollout.
• Build out and own the analyst relations program end-to-end by developing and executing a cadence that builds awareness and drives favorable coverage.

Benefits

• Competitive Compensation & Stock Options
• 401k Match
• Healthcare Benefits (medical, dental, and vision plans; 100% of employee-only premiums covered)
• Flexible vacation time
• Paid holidays
• Opportunities to innovate and grow your career

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed