Head of Product Marketing

Plaid•San Francisco, CA

About The Position

The Head of Product Marketing will own the end-to-end strategy, operating model, performance bar, and talent development for the Product Marketing function at Plaid. This leader will set the PMM Strategy & Operating Model, own and operationalize the PMM structure (Product Areas and Industry), finalize and institutionalize the PMM operating model, define clear “PMM does / PMM does not” guardrails, clarify cross-functional engagement norms with Product, GTM, Marketing, Comms, and establish KPI frameworks that tie PMM work to measurable business impact. They will also elevate Quality & Narrative Coherence by owning Plaid’s central product narrative, raising the messaging and positioning bar across all products, and ensuring consistent product naming, positioning discipline, and storytelling rigor. Furthermore, they will drive Business Impact by partnering with Product on product-market fit strategy and with GTM leadership to increase quota attainment, time to close, and campaign lift for priority industries, while ensuring launch discipline, release alignment, and post-launch optimization. Finally, they will build and develop a championship PMM team by directly managing senior PMM leads, resetting expectations where unclear scope exists, upgrading performance management and leveling rigor, coaching senior ICs and managers toward executive-grade PMM craft, and recruiting and calibrating top-tier PMM talent. This role also serves as an Executive Interface, acting as a senior thought partner to the CMO, CEO/CPO, COO, and Sales Leadership, and representing PMM in executive decision-making forums.

Requirements

Minimum 10 years of experience in product marketing leadership at high growth B2B SaaS companies.
Experience managing large, multi-layered teams (15+)
Proven success as a Product Marketing leader at a B2B SaaS company of similar scale
Has built and led a team of world-class product marketers
Success in a multi-dimensional phase of marketing maturity: multi-product / solution, multi-segment, multi-buyer
Is a builder - has been successful as a leader in a start-up / small company experience
Low ego, high EQ

Nice To Haves

Domain experience: payments, credit, fintech, bank start-up
Experience working with / selling into financial institutions / banks
Experience marketing in a regulated environment
Experience in founder-led environments
Experience with PMM ‘rebrands’

Responsibilities

Set the PMM Strategy & Operating Model
Own and operationalize the PMM structure (Product Areas and Industry)
Finalize and institutionalize the PMM operating model
Define clear “PMM does / PMM does not” guardrails
Clarify cross-functional engagement norms with Product, GTM, Marketing, Comms
Establish KPI frameworks that tie PMM work to measurable business impact
Own Plaid’s central product narrative
Raise the messaging and positioning bar across all products
Ensure consistent product naming, positioning discipline, and storytelling rigor
Partner with Product on product-market fit strategy
Partner with GTM leadership to increase: Quota attainment, Time to close, Campaign lift for priority industries
Ensure launch discipline, release alignment, and post-launch optimization
Directly manage senior PMM leads
Reset expectations where unclear scope exists
Upgrade performance management and leveling rigor
Coach senior ICs and managers toward executive-grade PMM craft
Recruit and calibrate top-tier PMM talent
Act as senior thought partner to: CMO, CEO/CPO, COO and Sales Leadership
Represent PMM in executive decision-making forums