Head of Portfolio Marketing - Oncology Commercialization

Bristol Myers Squibb•Princeton, NJ

1d•Hybrid

About The Position

Working at Bristol Myers Squibb offers a challenging, meaningful, and life-changing experience, with opportunities for growth and thriving alongside high-achieving teams. The company values balance and flexibility, offering competitive benefits, services, and programs. The Head Oncology Commercialization Portfolio Marketing will be responsible for leading the development and execution of integrated marketing strategies across the U.S. Oncology portfolio. This includes defining portfolio-level positioning, optimizing resource allocation, and ensuring cohesive go-to-market strategies across multiple brands, tumor types, and indications. The role involves oversight of the National Account Executive (NAE) organization, Regional Marketing teams, and Channel Marketing to ensure alignment between national strategy, regional execution, and customer engagement models. As a member of the U.S. Oncology Leadership Team, this leader will influence enterprise-level decisions and align with global commercialization priorities.

Requirements

Bachelor’s degree required
15+ years of progressive pharmaceutical or biopharmaceutical commercial experience with deep U.S. oncology expertise
Proven leadership experience across portfolio marketing, brand management, and launches in complex, matrixed organizations
Strong track record of strategic thinking, executional excellence, and people leadership

Nice To Haves

MBA or advanced degree preferred

Responsibilities

Define and implement portfolio-level marketing strategies to maximize value across brands, indications, and therapeutic areas.
Ensure alignment between U.S. portfolio strategy, Brand, Sales, Commercial Strategy and evidence-generation priorities.
Oversee and implement marketing activities for brands or indications within assigned therapeutic areas.
Responsible for overall brand management, including launches and positioning brands effectively with the sales force.
Provide strategic direction and governance to brand and indication teams to ensure consistent, high-quality execution.
Develop market objectives and strategies and monitor performance against goals.
Ensure brand and portfolio decisions are grounded in robust market insights, analytics, and customer understanding.
Oversee market research, brand and product management, advertising and promotion, and new product development activities.
Drive integrated execution across brands, channels, and customer segments.
Provide leadership and strategic oversight to the National Account Executive (NAE) organization.
Oversee Regional Marketing teams to translate national strategies into effective regional execution.
Lead Channel Marketing strategy across personal and non-personal channels.
Accountable for marketing budgets within assigned brand, portfolio, and geographic scope.
Lead and develop a high-performing marketing organization, fostering a culture of accountability, inclusion, and enterprise thinking.
Collaborate closely with Sales, Market Access, Medical Affairs, BI&A, Digital, and Global Commercial Strategy teams to ensure integrated execution.

Benefits

Medical, pharmacy, dental, and vision care
Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP)
401(k) plan
Short- and long-term disability
Life insurance
Accident insurance
Supplemental health insurance
Business travel protection
Personal liability protection
Identity theft benefit
Legal support
Survivor support
Flexible time off (unlimited, with manager approval) for US Exempt Employees
11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
160 hours annual paid vacation for new hires with manager approval (Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees)
3 optional holidays (Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees)
Unlimited paid sick time (based on eligibility)
Up to 2 paid volunteer days per year (based on eligibility)
Summer hours flexibility (based on eligibility)
Leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs
Annual Global Shutdown between Christmas and New Years Day