Head of Performance Marketing / Paid Acquisition

Fortuna Health•New York, NY

2d•$250,000 - $250,000•Onsite

About The Position

Fortuna Health is seeking a Head of Performance Marketing to lead the strategy, engine, and optimization of their consumer acquisition efforts. This role is crucial for the company's expansion into the Direct-to-Consumer (DTC) market, aiming to connect millions of families with essential healthcare coverage. The position offers significant autonomy over the paid search stack, funnel architecture, and DTC brand strategy, with a primary focus on delivering qualified, high-intent leads at scale.

Requirements

4+ years of experience in performance marketing with increasing ownership and scope.
Experience marketing to consumers in a regulated industry (health, law, financial services).
Mastery of paid search (Google Ads, etc.).
Strong knowledge of full stack marketing strategy.
Willingness to be hands-on and perform tasks directly.
Ability to work 5 days per week in-person in NYC.

Nice To Haves

Experience with organic search is a bonus.

Responsibilities

Develop and execute marketing strategies for D2C growth.
Manage the full paid search stack, including bidding and optimization roadmaps.
Architect the marketing funnel and DTC brand strategy.
Build and scale an experimentation engine for acquisition, lead quality, and funnel optimization.
Manage Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and budget.
Create and test ad and website copy for a crisis audience.
Run disciplined, single-variable tests to identify effective strategies.
Collaborate with the growth team on interactive tools and creative hooks.
Provide data-driven reporting and communication to the operations team and senior leadership.
Collaborate cross-functionally with various teams.