Head of Paid Media

Grandstand • Charlotte, NC

3d • Hybrid

About The Position

Grandstand is seeking a senior Head of Paid Media to lead the strategy and execution of their paid acquisition engine. This role will oversee SEM, paid social, native, programmatic, and affiliate/partner marketing. It is a high-impact leadership position with direct ownership of a significant paid media budget and accountability for customer acquisition volume, quality, and efficiency. The Head of Paid Media will build and scale a high-performing team, drive testing and attribution discipline, and collaborate with Product, Analytics, CRM, and Commercial teams, ensuring compliance with responsible gaming standards.

Requirements

• 8–10+ years in performance marketing, paid media, or affiliate marketing
• 3+ years leading teams of 6 or more
• Proven ownership of a significant media budget (ideally $10M+ annually) across multiple paid and partner channels
• Deep expertise across at least two of: SEM, paid social, programmatic, native, affiliate/partner marketing
• Strong command of attribution modeling, testing frameworks, and marketing analytics to inform channel-level decisions
• Track record of building in-house performance marketing capability and reducing dependency on external agencies
• Excellent cross-functional leadership, able to align paid acquisition strategy with CRM/retention, product, and commercial priorities
• Comfortable operating as a senior voice in marketing strategy discussions, with the judgment to flag risk and opportunity to leadership

Nice To Haves

• Experience in regulated industries (gaming, betting, fintech, or insurance) strongly preferred
• Familiarity navigating responsible gaming or compliance requirements a plus

Responsibilities

• Lead the development and execution of multi-channel paid acquisition strategy, SEM, paid social, native, programmatic, and affiliate/partner marketing, to drive high-value customer acquisition at scale
• Own the paid media budget end-to-end, building a portfolio-based approach to spend allocation that dynamically shifts investment across channels to maximize ROI against aggressive performance and revenue targets
• Evaluate and scale performance marketing campaigns through rigorous testing, data analysis, and attribution modeling to continuously improve efficiency and growth
• Build, lead, and develop a high-performing team of acquisition, channel, and affiliate/partner leads, fostering a culture of accountability, creativity, and excellence
• Partner closely with CRM, Product, SEO, Content, Analytics, and Commercial teams to ensure paid acquisition strategy aligns with lifecycle, retention, and broader revenue goals
• Drive innovation and experimentation, testing new tools, partners, channels, and creative approaches to stay ahead in a competitive paid and affiliate marketing landscape
• Leverage marketing analytics and user insights to identify growth opportunities and report on channel and campaign KPIs to senior leadership
• Manage relationships with key media partners, agencies, and affiliate networks, while building internal capability to reduce reliance on external vendors
• Ensure all paid acquisition and affiliate marketing activity complies with regulatory and responsible gaming standards across all applicable jurisdictions and platforms
• Serve as a key strategic partner to the business, contributing paid acquisition expertise to broader marketing and growth strategy

Benefits

• Comprehensive private Healthcare Insurance
• Flexible work environment and home office available
• Home office allowance
• Gym & Leisure Allowance
• All the hardware and software you need to be successful
• Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
• Access to courses for Personal and Career Development
• Company Paid Volunteer Day

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed