Head of Paid Social, Insurance

LP Careers Page

2d•Remote

About The Position

Launch Potato is seeking a Head of Paid Social, Insurance to own the auto insurance vertical on paid social channels (Meta and TikTok) end-to-end. This is a hands-on role where you will be directly involved in daily campaign management, budget strategy, creative testing, and margin performance. The primary goal is to scale this channel significantly (approximately 2.5x current spend) while maintaining profitability. You will be responsible for navigating challenges such as creative fatigue, noisy attribution, and regulatory constraints within the insurance industry. This role offers direct access to key stakeholders, including the Senior Director of Paid Marketing, the GM of Auto Insurance, compliance, and product teams. The company is profitable, bootstrapped, and operates on a remote-first model with a South Florida HQ.

Requirements

Paid social buying experience at scale in performance marketing, affiliate, or lead generation (not brand work or agency AOR media planning).
Deep, hands-on Meta expertise including campaign structure, bid and budget strategy, audience and placement testing, and diagnosing performance shifts.
Real TikTok scale experience, managing meaningful spend through allowlisting, vertical restrictions, and landing page requirements.
Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more.
Experience in a compliance-heavy vertical such as insurance, lending, credit, or health, where creative and landing page claims are constrained.
Fluency with tracking and attribution: pixel and server-side event setup, postbacks, conversion QA, and the ability to identify data inaccuracies.
Four or more years in a hands-on, in-the-weeds buying role with direct margin accountability.
Focus on P&L and metrics, relentlessly analyzing performance drivers.
Commitment to continuous improvement, seeking feedback and documenting learnings.
Strong collaboration skills, clearly briefing creative teams and treating them as partners.
Ability to embrace change and find compliant paths to scale within platform policy or compliance constraints.
Willingness to surface problems early with recommendations.

Nice To Haves

Experience in auto insurance or another regulated lead generation domain.
Experience with advertorial or direct-response landing page funnels and conversion rate testing.
Working knowledge of AI creative generation tooling.
Familiarity with Looker.

Responsibilities

Own Meta and TikTok paid social spend for the auto insurance vertical end-to-end, with a focus on measurable margin impact.
Manage pacing and margin targets, making strategic decisions on when to accept lower ROAS for contribution dollars.
Develop and execute the creative testing roadmap in collaboration with the Creative Strategist and creative team, ensuring high-velocity concept shipping.
Create a documented, repeatable playbook for other buyers on the team.
Build and maintain direct relationships with Meta and TikTok representatives, securing necessary allowlisting, beta access, and escalation paths for a restricted vertical.
Collaborate with the GM of Auto Insurance, compliance, and product teams on funnel, landing page, and offer strategy.
Drive the auto insurance paid social channel to hit margin and pacing targets consistently.
Increase monthly spend significantly while maintaining margin.
Improve creative test velocity and win rate through a deliberate testing roadmap.
Ensure the testing playbook is adopted and utilized by other buyers on the team.
Leverage Meta and TikTok representatives to unlock new opportunities for the vertical.
Act as a partner to compliance and product teams on funnel and offer strategy.