Head of Social Storytelling

Alpaca Health•New York, NY

9h•$140,000 - $180,000•Hybrid

About The Position

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians. We've raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM. This role is full-time. We prefer candidates based in NYC or open to relocating who are open to 5 days a week in the office. We are also open to remote candidates.

Requirements

Experienced storyteller, with an emphasis on social.
Understand narrative structure across all social content and know how to create content that captures attention and moves people to action.
Relentlessly hard-working.
Move with urgency, thrive in high-accountability environments, and be willing to outwork the competition to build something meaningful.
Built content engines from scratch.
Experimented across formats, channels, and distribution strategies to figure out what works.
Built or significantly scaled a content operation before and know how to increase output, quality, and impact.
Equally comfortable leading and doing.
Able to hire, manage, and develop talent, but also willing to roll up your sleeves and create.
Lead by example and raise the bar through your own work.
Understand how content drives growth.
Know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue.
Exceptional editorial judgment.
Strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like.

Responsibilities

Build and scale Alpaca Health's storytelling engine across every channel and audience.
Create compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters.
Own the narrative that fuels Alpaca's brand and growth, from viral short-form videos to executive thought leadership, webinars, and social content.
Own Alpaca's content strategy across video, social, web, email, and educational channels.
Create static social media content, graphics, carousels, and visual storytelling assets.
Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.
Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
Develop long-form video content including documentaries, case studies, interviews, and educational series.
Develop webinars, workshops, and CEU content for providers and practice owners.
Work with clinical and operational teams to transform expertise into engaging educational experiences.
Create content that helps providers start, grow, and operate successful practices.
Build content libraries that continue generating value long after publication.
Define and evolve Alpaca's voice, messaging, and storytelling framework.
Capture and share stories from providers, families, employees, and partners.
Ensure consistency across all public-facing communications.
Translate complex operational and clinical topics into clear, compelling narratives.
Build scalable content production workflows using AI and automation.
Manage content calendars, publishing schedules, freelancers, agencies, and contractors.
Track content performance and continuously improve reach, engagement, and conversion.
Create systems that turn one piece of content into dozens of assets across channels.