Head of Media & Digital Commerce Strategy

Kenvue•Markham, ON

2d•Onsite

About The Position

Kenvue is currently recruiting for a Head of Media & Digital Commerce Strategy. At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent. Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or related field; MBA preferred
10+ years of equivalent experience in digital commerce, media strategy, retail media, or omnichannel leadership
Proven experience building scalable operating models and governance frameworks
Deep expertise in retail media, search, and full-funnel media architecture
Strong cross-functional leadership and executive influence capability
Experience in CPG, retail, consumer health, or omnichannel environments

Nice To Haves

Experience designing modern agency operating models
Strong analytics and MMM fluency
Experience integrating media, digital shelf, and commerce strategy into commercial planning
Ability to translate complex performance data into investment decisions
Experience managing enterprise platform partnerships

Responsibilities

Own Canada’s end-to-end digital commerce operating model and growth framework
Define full-funnel media architecture across brand, performance, retail media, and search
Establish prioritization frameworks across brands, customers, and priority SKUs
Translate brand and commercial priorities into scalable enterprise digital commerce strategies
Define operating rhythm, resource model, and decision-right clarity across teams
Lead enterprise partnerships with Amazon Ads, Google, Meta, and retail media networks
Define annual investment frameworks, guardrails, and partnership principles
Establish innovation roadmap and test-and-learn agenda
Govern retail media architecture and standards in alignment with customer strategies
Elevate platform partnerships in collaboration with agency partners and Customer Development
Own media agency relationship, scope, capability expectations, and performance reviews
Define integrated briefing and planning architecture across Brand, Sales, and Agency
Establish governance routines and performance standards
Ensure agency focus on activation excellence, retail media performance, and optimization
Orchestrate planning cadence across agency and internal teams
Define digital commerce KPI architecture across media, digital shelf, and performance
Partner with Analytics to lead Marketing Mix Modeling (MMM) orchestration and integrate outputs into planning and investment decisions
Establish enterprise reporting and diagnostic routines
Translate performance insights into investment reallocation guidance
Build a single source of truth for digital commerce performance
Define enterprise digital shelf standards including content, SEO, ratings & reviews, and availability
Own digital shelf scorecard and reporting architecture
Partner with Sales to prioritize high-impact SKUs and growth opportunities
Orchestrate integration across digital shelf teams, agency partners, and MarTech/IT
Drive connected SEO and content performance standards across platforms
Develop enterprise digital commerce playbooks across media, retail media, digital shelf, and measurement
Embed governance into annual planning, quarterly business reviews, and performance routines
Enable Brand and Sales teams through tools, training, and RACI clarity
Build long-term digital commerce maturity roadmap and ways-of-working evolution
Strengthen enterprise investment discipline and performance culture