Head of Measurement & Advertising Effectiveness

Spotify•New York, NY

1d•$338,758 - $483,940•Hybrid

About The Position

Spotify is seeking a senior leader to define how the company demonstrates the value of its advertising, advances measurement science, and makes advertiser effectiveness a competitive advantage. The role sets Spotify’s global measurement and effectiveness vision across brand, performance, and full-funnel advertising, and builds the capabilities and organization needed to deliver it. Reporting directly to the SVP of Advertising, the position is part of the global Advertising leadership team and contributes to strategy, investment priorities, and advertiser value. The role leads measurement approaches and standards, including incrementality, causal inference, experimentation, attribution, marketing mix modeling, and brand lift. It also builds marketing science and advertiser consulting capabilities, develops industry-specific measurement approaches, establishes research and technology partnerships, and represents Spotify in industry forums and thought leadership. The role is based in New York, with an expectation to work from the office two to three times per week. The U.S. base salary range is $338,758–$483,940, plus equity.

Requirements

Accomplished senior leader in advertising measurement, marketing science, or advertiser effectiveness.
Track record of setting strategy, building or transforming capabilities, and delivering impact at scale.
Deep expertise in incrementality, causal inference, experimentation, attribution, and marketing effectiveness, with sound judgment about the strengths, limits, and practical uses of each method.
Understanding of how advertisers make investment decisions and how measurement affects media allocation, confidence, and growth.
Ability to combine scientific rigor with commercial thinking and turn complex evidence into clear priorities, persuasive narratives, and actionable recommendations.
Understanding of product, data, technology, and privacy factors shaping modern measurement, and experience influencing cross-functional investments.
Forward-looking understanding of how AI and evolving industry standards will reshape advertising effectiveness.
Experience building and leading multidisciplinary organizations, attracting exceptional talent, and developing senior leaders.
Strong communication and executive presence to engage C-suite advertisers, agencies, and industry bodies and make sophisticated measurement concepts clear to business leaders.
Ability to thrive in fast-moving environments, challenge conventional thinking, and balance long-term ambition with near-term delivery.

Nice To Haves

Experience at a leading advertising platform, technology company, or measurement organization.
Interest in measurement challenges across audio, video, and podcasts, where traditional click-based attribution can fall short.

Responsibilities

Set Spotify’s global measurement and effectiveness vision across brand, performance, and full-funnel advertising, and build and elevate the capabilities required to achieve it.
Lead the company’s approach to incrementality, causal inference, experimentation, attribution, marketing mix modeling, and brand lift, and establish rigorous standards for measuring advertiser outcomes.
Define scientific requirements for measuring advertising impact and influence investment priorities with Product, Engineering, and Data Science.
Build marketing science and advertiser consulting capabilities to help advertisers understand and improve results on Spotify.
Partner with commercial leaders to use evidence to deepen advertiser relationships and guide investment decisions.
Develop measurement approaches tailored to the goals and challenges of advertisers in key industry verticals.
Set a research agenda, build relationships with measurement and technology partners, and advance independent validation and new approaches.
Anticipate how AI, new methods, and ecosystem shifts will affect measurement, and position Spotify to lead.
Represent Spotify and help shape industry approaches to advertising effectiveness and measurement standards through engagement with CMOs, agency leaders, industry boards, conferences, and thought leadership.
Design, scale, and lead a high-performing global organization spanning measurement strategy, marketing science, advertiser consulting, research, and partnerships.
Bring scientific expertise, advertiser insight, and evidence-based perspectives to leadership strategy and long-term priorities.