Head of Marketing

Golf+•Austin, TX

7d•Onsite

About The Position

GOLF+ is building the leading platform for off-course golf. What began as the premier VR golf experience is now evolving into a connected ecosystem spanning VR, mixed reality, and simulator golf, serving millions of golfers worldwide. Since our launch, we’ve had over 2 million downloads and nearly 5 billion shots hit in the game. We are the official VR partner of the PGA TOUR, following investment from strategic partners including Rory McIlroy, Jordan Spieth, Ben Crenshaw, Tom Brady, Steph Curry, and Mike Trout. We’re moving fast and expanding, and this is an exciting time to join us on our journey to shape the future of off-course golf. In 2026, our focus is expansion: launching GOLF+ Putting and GOLF+ Sim, while continuing to invest in the long-term VR vision. This role is central to making those launches successful and to establishing GOLF+ as a credible, differentiated leader across the broader off-course golf ecosystem.

Requirements

A deep, genuine love of golf and a real understanding of the golf customer. This is a non-negotiable - you live and breathe golf.
A complete, well-rounded marketer who has led across brand, go-to-market, partnerships, and growth - not a single-channel specialist.
Content-first marketer with a proven ability to build trust, demand, and brand affinity through compelling storytelling. You understand that the best marketing earns attention through exceptional content, creators, community, and authentic relationships, not just paid distribution.
Takes full ownership of outcomes, has a real appetite to lead, and is relentless from concept through execution.
A great communicator with experience running meetings, aligning stakeholders, and clearly conveying plans, roadmaps, and directives that keep the business aligned.
A player-coach, comfortable operating lean, ready to do the work yourself now and build the team deliberately.
Analytical and performance-literate. You own targets, read the dashboards, and keep CAC honest, without making the funnel your center of gravity.
Fluent with AI tools as a force multiplier across research, content, and workflow.
Based in Austin, TX, working in person with the team.

Nice To Haves

Existing relationships in golf, golf media, or the golf creator world.
Familiarity with how the golf industry works (OEMs, teaching pros, club fitting, launch monitors).
Experience launching a product into a skeptical or new-to-category audience.
Experience in gaming, VR, consumer tech, sports, or creator-driven platforms.
Brand-building at an early-stage or high-growth company.

Responsibilities

Own the entire marketing function.
Define how GOLF+ shows up in the world, including our positioning, voice, and narrative.
Build belief among golfers who don’t yet think they need us through cultural relevance, earned attention, and trust.
Lead and develop the marketing team, starting with the Product Marketing Manager, and build the function deliberately over the next 12 to 18 months.
Own positioning and messaging, and make our launches land.
Answer “why GOLF+, why now, why VR, why sim” before anyone asks which campaign and make GOLF+’s first impression as a new entrant in simulator golf land with impact.
Shape the strategy and direction for how we leverage creators, ambassadors, institutional partners such as the PGA TOUR, PGA of America, and Meta, and golfer-to-golfer word of mouth.
Treat ambassadors as relationships, not media buys, in order to establish legitimacy and fuel growth.
Orchestrate growth across channels and own the outcome.
Performance and lifecycle marketing reports to you, but it should be a lever you keep honest through targets, channel mix, CAC, and LTV, not your center of gravity.
Track the metrics that matter and keep leadership clear on what happened, what we learned, and what comes next.