Head of Marketing

ROAD iD•Covington, KY

5d•Onsite

About The Position

This role is for a Head of Marketing to run the marketing machine for a portfolio of eCommerce brands including ROAD iD, DOG iD, and Rack Rabbit. The brands are founder-forward, with a strategy of sounding, feeling, and acting like real people at every touchpoint. The Head of Marketing will partner directly with the Founder, taking the existing brand asset and building a world-class growth engine around it. The position involves leading the entire marketing, eComm, and creative organization, including direct reports from Marketing Managers, an eComm team, and a Creative Director. The role requires a blend of strategic thinking and hands-on execution, with a focus on driving brand-level growth and managing a significant budget.

Requirements

DTC eCommerce expertise with a strong performance marketing backbone.
Experience scaling brands through Meta advertising and creative scaling.
Fluent in Meta Ads Manager, Google Ads, Klaviyo, Shopify.
Ability to ask the right questions, identify problems, and step in when needed.
Strategic and process-driven mindset, capable of both high-level strategy and workflow optimization.
AI-forward approach, with experience building AI workflows and identifying AI solutions for problems.
Hungry, energetic, and a go-getter with a desire to make a significant impact.
Voracious learner with a passion for DTC and eComm.
Coaching mentality with a focus on developing people.
Ability to move fast and make decisions without seeking constant permission.
Ability to ship strategy into launched campaigns, fixed funnels, or improved processes.
Experience running an entire marketing machine, not just specific pieces.
Comfort working in a scrappy environment without extensive support teams.
Ability to run existing systems, understand them, and then evolve them.
Ability to move fast and make decisions quickly.

Nice To Haves

Knowledge of the Entrepreneurial Operating System (EOS) and L10 meetings.

Responsibilities

Lead, Manage, and hold Accountable the marketing, eComm, and creative teams.
Develop brand-level growth strategy.
Own budget and forecasting for marketing across all three brands, including identifying profitable ad spend.
Manage agency and vendor relationships, including hiring, accountability, and termination.
Act as a sounding board and coach for team leaders.
Lead special projects, including exploring new channels, tests, and brands.
Own marketing measurables and represent marketing on the leadership team.
Make root-level decisions for the company.

Benefits

Unique opportunity to make a real difference in a company that provides life-saving products.
Competitive Health Care Plan (3 Medical plan options, Dental & Vision).
Life Insurance (Basic, Accident, and AD&D).
Competitive PTO based on years of service.
Short Term & Long Term Disability Insurance Plans.
Competitive 401K program with company match and full vesting by your first work anniversary.
Annual Wellness/Fitness reimbursements of up to $400.
$200 team member purchase allowance annually.
$50 charitable donation to your favorite charity or to offset adoption fees of a shelter pet.
Professional Development Opportunities, including tuition discounts through UC Online.
9 paid holidays per year.
Team member discount programs.
A fun and rewarding work culture of collaboration and flexibility (including reduced Summer Hours).