Head of marketing

Workwize•New York, NY

6d•$180,000 - $260,000•Hybrid

About The Position

Workwize is seeking a Head of Marketing to lead the next phase of growth for its marketing function. The role involves transforming initial successes into an integrated, predictable growth machine by owning the entire strategy, team, and execution across demand generation, product marketing, and brand. The ideal candidate will have a proven track record of leading marketing through a scale-up phase to €50M+ ARR, with a deep understanding of demand generation, product marketing, and brand building. This leader will be responsible for building a trusted demand generation growth model, ensuring clear ownership across marketing pillars, and driving measurable growth. The goal is to make inbound the dominant driver of new-logo revenue and ensure marketing efforts compound for sustained growth.

Requirements

Proven experience leading marketing through a scale-up phase to €50M+ ARR, building the function from the ground up.
Deep expertise in demand generation, including building channel mix, attribution, and growth models at scale-up stage.
Fluency in product marketing and brand, with experience hiring and leading these functions.
Ability to create cohesion within a team, turning individual players into a connected unit with shared goals and clear ownership.
Skill in assessing talent, designing organizations around strengths, and making evidence-based decisions on team development.
Ability to build attribution and reporting to explain performance drivers and make data-driven decisions.
Treats demand gen targets as a personal revenue commitment.
Ability to implement quick wins while building long-term strategy in parallel.
Experience leading through pillar leads and executing personally when speed is critical.
Ability to communicate plans, numbers, and changes clearly to Sales, Product, and leadership.
Experience working collaboratively with Sales and Product, understanding that inbound success is measured by Stage 2 pipeline conversion.

Responsibilities

Own the entire marketing function from day one: strategy, team, and execution across demand generation, product marketing, and brand.
Design the target structure with clear ownership across all three pillars and put the right people in the right seats.
Define and prioritize the three highest-leverage marketing priorities, sequence them, and drive execution with quick wins.
Build a demand gen growth model the business can trust, including channel potential, leading indicators, and attribution.
Explain every month's marketing performance with evidence.
Run product marketing to enable Sales and CSM, drive feature adoption, and support new logo growth through positioning and messaging.
Ensure brand consistently reinforces the category position to improve demand generation conversion.
Keep Sales, Product, and leadership informed of all marketing changes.
Lead through strong pillar leads and personally manage any pillar that does not yet have a lead.
Put Workwize on a clear path to 3x demand gen within 12 months and set inbound up to become the dominant driver of new-logo revenue in 2027.