Head of Marketing

project44 • Chicago, IL

2d • Hybrid

About The Position

The Head of Marketing for the LSP Division is a rare leader who operates strategically and executes individually. This role owns everything from positioning, web presence, and demand generation to marketing operations, building it from the ground up. It's a ground-floor opportunity within a well-resourced, AI-native division with a defined market, a proven platform, and a fast-moving leadership team. The individual will set strategy, execute campaigns, shape the brand, write copy, and report on performance. They will leverage project44’s data platform and carrier network as a foundation, building the LSP-specific layer on top. This role is ideal for someone genuinely multi-skilled, AI-native in practice, and energized by building something new in a market they understand.

Requirements

• 7–10 years of B2B marketing experience with demonstrated range across product marketing, demand generation, and marketing operations.
• Genuinely AI-native: daily use of AI tools for research, content, campaign execution, and reporting; ability to build workflows, not just prompts.
• Exceptional writing ability: produce crisp, specific copy that earns credibility without relying on adjectives, and write in a brand voice that is not your own.
• Data-driven by instinct: ability to build a funnel, instrument it, and optimize based on data.
• Hands-on with web: comfortable in a CMS, basic HTML/CSS, landing page builders, and design tools (Figma, Canva, or equivalent).
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce, or equivalent).
• Proven ability to operate independently in an early-stage or startup environment.

Nice To Haves

• Direct experience in the LSP, freight forwarding, or broader logistics technology market as a practitioner, operator, or close advisor.
• Background building a marketing function from zero in a founder-led or high-growth environment.
• Familiarity with API-led, developer-first, or infrastructure product marketing.
• Experience with account-based marketing (ABM) motions in a mid-market B2B context.
• Prior exposure to a spinout, carve-out, or new-venture launch within a larger company.
• Understanding of how logistics buyers, ops leaders, tech teams, and executives at freight forwarders and 3PLs evaluate and adopt new technology.

Responsibilities

• Develop and own LSP Division core narrative, value proposition, and segment-specific messaging for freight forwarders, 3PLs, and brokers.
• Translate complex platform capabilities, carrier graph, agentic infrastructure, multi-modal coverage, and developer SDK into crisp, credible copy.
• Partner with the Head of Sales and product team to bring new capabilities to market with clarity and speed.
• Establish and maintain the brand voice and written standards for all LSP Division external communications, ensuring a distinct brand from project44’s Shipper identity.
• Own the LSP Division web experience end to end: strategy, content, design direction, and ongoing optimization (lsp44.ai and related properties).
• Build and manage landing pages, campaign assets, and digital properties with hands-on execution.
• Apply AEO (answer engine optimization) and SEO principles to drive organic visibility.
• Design and run campaigns across email, paid, content, and events to generate qualified pipeline for the LSP segment.
• Build account-based marketing motions targeting LSP Ops personas with sales cycles measured in weeks, not quarters.
• Leverage project44’s data platform and intent signals for targeting, personalization, and ABM.
• Own top-of-funnel metrics and pipeline contribution reporting, connecting marketing activity to revenue outcomes.
• Set up and maintain the marketing technology stack: CRM integration, attribution, lead routing, and reporting.
• Build dashboards that give the business clear, trusted visibility into growth drivers.
• Maintain data hygiene and process discipline for scalability.
• Embed generative and agentic AI tools into the core of the marketing function, from research and content production to campaign execution and performance analysis.
• Build repeatable AI workflows that compound output and critically evaluate AI-generated content.

Benefits

• Scope and autonomy of a startup with the infrastructure of an established platform
• Clearly defined market with genuine unmet need and a 12–24 month window to establish category position
• Leadership team that moves at the speed of the segment—decisions in days, not quarters
• Direct line to the General Manager and real influence over how the business is built
• Self-funding (FCF positive) division
• In-office connection in Chicago four days a week

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed