Head of Marketing

Uare.ai•Los Altos, CA

1d•Onsite

About The Position

Uare.ai is building the world's first marketplace for Individual AI, a platform where people can turn their knowledge, creativity, and expertise into a living digital version of themselves. This role is for a Head of Marketing who wants to build a category from scratch, owning the entire marketing engine across consumer and professional, brand and performance, paid and organic. The position defines how Individual AI is presented to the world and involves working directly with the CEO and executive team to shape understanding and perception of this new concept. This is a career-defining opportunity to build something historic.

Requirements

6+ years in consumer or professional marketing experience and leadership, with a track record of building brands, not just optimizing funnels
Experience defining positioning and messaging for products that required educating the market, not just capturing existing demand
Strong editorial instinct. You know what great copy, great creative, and great storytelling look like, and you can hold a team to that standard
PR fluency. You've built media relationships, managed launch narratives, and handled tough press cycles
Data science mindset with the ability to translate insights into action, not just reports
Analytically rigorous, fluent in data, and able to make resource allocation decisions based on what's working
Track record of taking a company through a major growth phase, not just managing steady state
AI-native. You use AI tools daily as a force multiplier and you know when to trust the output and when to override it
Thrives in fast-moving, build-from-scratch environments
Based in or ready to relocate to Los Altos, CA or nearby cities

Responsibilities

Own the full marketing strategy for Uare.ai across consumer and professional verticals
Define and own the brand voice, visual identity, and positioning for a category that doesn't exist yet
Build the narrative architecture for Individual AI so the world understands what it is, why it matters, and why Uare.ai owns it
Drive targeted acquisition for key audiences with a focus on Professionals, Creators and Consumers
Own the PR and communications strategy, from launch press to ongoing earned media, founder positioning, and counter-narrative on AI ethics
Orchestrate the hard launch as a coordinated wave across professional content, press, social, events, and paid
Set creative direction across every touchpoint: website, ads, social, event materials, prosumer collateral, email
Launch and scale high-performance campaigns across paid, organic, and content channels with a relentless focus on ROAS and CPA
Build and lead the marketing team across brand, content, PR, lifecycle, and community
Partner directly with product, sales, and the CEO to keep strategy and execution tight and fast
Define what marketing success looks like for a new category and track it rigorously, not just funnel metrics but brand awareness, share of voice, and message pull-through