Head of Marketing

Lean Marketing•Los Angeles, CA

2d•$110,000 - $170,000•Remote

About The Position

Lean Marketing is seeking a Head of Marketing to take full ownership of the marketing engine driving one of the world's best-known small-business marketing brands. This is a direct-response marketing role within an expert-led business, requiring a deep understanding of how authority, lead magnets, email sequences, webinars, VSLs, sales pages, offers, and sales conversations generate revenue. The ideal candidate will have experience in coaching, consulting, online education, expert-led brands, masterminds, paid communities, certification programs, or book funnels. The role offers the opportunity to build upon an existing strong brand, proven offers, established funnels, and extensive intellectual property. While a leadership position, it requires a hands-on approach to improve work, unblock execution, and drive performance. Success in this role means the company becomes the best example of the marketing it teaches.

Requirements

Direct-Response Marketing Fluency: You understand hooks, offers, lead magnets, VSLs, webinars, nurture sequences, sales pages, CTAs, conversion paths, and campaign performance.
Information Marketing / Education Market Familiarity: You understand businesses where trust, authority, expertise, education, and conversion drive growth.
HubSpot Power User: Automations, segmentation, dashboards, workflows, landing pages, campaigns, reporting, and funnel management.
Funnel Builder: Can personally build and improve landing pages, nurture sequences, lead magnets, webinar funnels, and customer journeys.
Taste & Conversion Judgment: You know what good looks like across messaging, design, funnel flow, and conversion. You can spot weak positioning, sloppy execution, confusing UX, and missed conversion opportunities quickly, and you know how to make them better.
Data-Obsessed Operator: Knows how to diagnose conversion problems, identify bottlenecks, and prioritize the right improvements.
Messaging Strategist & Ruthless Editor: Owns clarity, positioning, messaging quality, and conversion-focused communication.
Campaign Ownership: Has personally launched and managed campaigns end-to-end and is accountable for outcomes, not just activity.
Project & Sprint Management: Strong prioritization, planning, and execution discipline.
Leadership Presence: Comfortable contributing to leadership discussions and representing the marketing function at a senior level.
Founder Fluency: Has worked directly with a founder before.

Nice To Haves

High-Ownership Operator: Acts like the business is theirs. Fixes problems before they become someone else’s problem.
Direct-Response Thinker: Understands that marketing exists to create action. Thinks in hooks, offers, conversion paths, lead quality, and measurable outcomes.
Strategic Executor: Can think at 10,000 feet and execute at 1,000 feet. Builds the plan, then helps drive it into reality.
Data-Obsessed Truth-Seeker: Lives in the numbers. Uses evidence over opinions and prioritizes based on leverage.
Marketing Craftsman: Knows what good looks like. Can articulate why something is weak and improve it rather than just critique it.
Founder Fluent: Can work closely with strong founders, challenge ideas respectfully, and turn vision into execution.
A-Player Pace: Moves fast, learns quickly, and thrives in a high-performance environment.

Responsibilities

Own the performance of the marketing engine across traffic, funnels, nurture, conversion, content, and pipeline contribution.
Build and optimise conversion funnels, including VSL-to-booking funnels, webinar funnels, lead generation funnels, nurture sequences, and customer journeys using HubSpot.
Personally build and improve landing pages, email campaigns, segmentation, forms, workflows, campaign tracking, and reporting dashboards inside HubSpot.
Identify leaks across the funnel, prioritise the biggest opportunities, and drive measurable improvements in lead quality, nurture-to-booking, show-up rates, and conversion.
Lead multi-channel campaign execution across email, LinkedIn, YouTube, partnerships, affiliates, book marketing, and paid channels where relevant.
Align weekly with Allan Dib on personal brand and content priorities, then translate those ideas into clear campaigns and execution plans.
Coordinate with our publisher and Amazon ads team on book marketing campaigns and related initiatives.
Own the quality bar across landing pages, emails, funnels, website assets, campaigns, and content so weak work does not ship.
Own website strategy and quality, including landing page structure, UI/UX, messaging flow, user journey, and conversion performance.
Lead the marketing team across copy, content, and systems support, setting priorities, creating accountability, and keeping all moving parts aligned.
Partner closely with Sales to improve lead quality, funnel conversion, sales enablement, and revenue performance.
Use HubSpot reporting, funnel metrics, campaign data, and business KPIs to identify issues early, propose fixes, and improve overall marketing efficiency.
Manage the monthly marketing budget with clear accountability for performance and return.