Head of Marketing

Calpion/Plutus Health•Dallas, TX

About The Position

Enterprise B2B Marketing Leader driving aggressive growth strategy. Report directly to CEO. Own complete marketing function for both RCM services + SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

Requirements

Enterprise ABM Experience
10+ years B2B marketing leadership targeting healthcare enterprises
Proven ABM program success with measurable pipeline
Built and executed multi-touch ABM campaigns targeting C-suite + clinical decision-makers
Experience with 12 month enterprise sales cycles involving 5-10 stakeholders
Track record of 30%+ improvement in sales cycle velocity through ABM
Healthcare Industry Expertise
RCM outsourcing services marketing (medical billing, coding, denial management)
Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
Knowledge of HIPAA compliance in marketing operations
Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies
Digital Marketing Mastery
HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
Marketing automation expertise (HubSpot, Marketo, Pardot)
Intent data platforms (6sense, ZoomInfo, Bombora)
Account-based advertising and personalization (Demandbase, Terminus, Mutiny)
AI-Powered Marketing Innovation
Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
Proven track record reducing content creation time by 40%+ while maintaining quality through AI tools
Brand & Market Leadership
Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
Brand positioning and messaging: Competitive differentiation against market leaders
Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
Customer engagement: User conferences, customer advisory boards, reference programs, success stories
Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility
Execution Excellence
Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
Managed marketing budgets $3M+ with strong ROI discipline
Led teams of 5-10+ (internal + agencies)
Proven content creation engine: case studies, whitepapers, video, webinars
Bachelor's degree in Marketing, Business, Communications (required)
10+ years B2B healthcare marketing leadership
5+ years enterprise ABM program management
3+ years RCM or healthcare SaaS marketing
Experience selling to CFOs and PE-backed healthcare organizations
HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
AI Tools: Generative AI for content, predictive analytics, marketing automation
LinkedIn Campaign Manager + Sales Navigator
Google Analytics 4, Google Ads, Tag Manager
ABM platforms: Demandbase, 6sense, or Terminus
Intent data: ZoomInfo, Bombora, Clearbit
Analytics: Tableau, Looker, or Power BI
Financial modeling tools for ROI/TCO analysis
Data-driven decision making with metrics obsession
Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
Cross-functional collaboration between marketing, sales, product, operations
Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees
C-suite engagement skills: Comfortable presenting to boards and executive teams
Execution speed: bias for action, comfortable with ambiguity
Strategic + tactical: 3-year vision while executing daily campaigns

Nice To Haves

MBA or healthcare-related advanced degree (strongly preferred)
Global delivery model marketing experience
ABA/behavioral health/ASC market knowledge
PE-backed healthcare company marketing experience
Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
Competitive intelligence experience
HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
Predictive analytics and propensity modeling
Marketing data warehouse architecture
API integrations and martech stack optimization
Market research and analyst relations (KLAS, Black Book, Gartger)
Key Opinion Leader (KOL) development programs
Partner/channel marketing experience
PE firm relationship building and portfolio company targeting

Responsibilities

Own revenue contribution target through marketing-sourced pipeline.
Develop integrated marketing strategy across services (Plutus) + software (Artemis).
Build ICP definitions and account selection criteria for ABM programs.
Create competitive positioning.
Design and execute tiered ABM programs.
Target named enterprise accounts with customized campaigns.
Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations.
Plan and execute major healthcare conferences annually.
Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios.
Launch annual customer conference.
Create customer advisory board.
Produce whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction.
Engage KLAS, Black Book, Gartner for vendor evaluations and rankings.
Build PR strategy and media coverage in healthcare trade publications.
Generate marketing-qualified accounts (MQAs).
Drive company pipeline from marketing sources.
Execute LinkedIn ABM campaigns.
Build SEM strategy capturing high-intent search traffic.
Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy.
Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps.
Optimize conversion funnels.
Implement AI-powered lead scoring, email optimization, and dynamic content personalization.
Create account-specific microsites and personalized landing pages.
Develop competitive battlecards and sales presentation decks.
Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators.
Weekly pipeline reviews with sales leadership.
Recruit and manage 3-5 person team (demand gen, content, digital, operations, events).
Build real-time dashboards tracking account engagement, pipeline, revenue.