USA Head of Marketing — LOVE CORN

Love Corn•Ho-Ho-Kus, NJ

6d•Hybrid

About The Position

LOVE CORN is seeking a USA Head of Marketing to lead its digital-first and brand-forward marketing strategy. The goal is to drive awareness, engagement, and conversion across all touchpoints, owning the consumer journey from online discovery to retail trial and velocity. This role involves leading brand-building, social media, performance marketing, content, influencer marketing, and retail media, while also supporting sales priorities. The ideal candidate is a hands-on digital and brand leader, a strategist, storyteller, and performance optimizer who is action-oriented and willing to roll up their sleeves. The role includes managing a small team and requires a bias for action.

Requirements

8+ years of digital and brand marketing experience within food & beverage or CPG; startup/challenger brand experience preferred.
Proven success in building and scaling brand campaigns that drive awareness, household penetration, and retail velocity.
Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.
Experience leading Amazon, Instacart, and retail media marketing.
Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
Ability to translate brand and digital campaigns into retail results (velocity, distribution growth, incremental displays).
Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.

Responsibilities

Own LOVE CORN’s brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media.
Strengthen brand storytelling across all channels, bringing LOVE CORN’s playful, joyful personality to life through content, campaigns, and creator partnerships.
Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement.
Develop quarterly retailer plans that support development and execution of 360 marketing activities for top retail customers.
Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy.
Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.
Own and scale LOVE CORN’s digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN’s consumer database and build loyalty.
Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper).
Track and optimize ROI across retail media and digital spend.
Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers.
Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization.
A/B test campaigns and creative to constantly improve outcomes.
Manage and mentor a small, high-performing team (digital advertising, community, content & design).
Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
Present brand, digital, and marketing updates to the board and executive team.