USA Head of Marketing — LOVE CORN
About The Position
LOVE CORN is seeking a USA Head of Marketing to lead its digital-first and brand-forward marketing strategy. The goal is to drive awareness, engagement, and conversion across all touchpoints, ultimately helping LOVE CORN become an iconic, household name snack brand. This role will own the consumer journey from online discovery to retail conversion, building digital campaigns that spark trial and accelerate retail velocity. The Head of Marketing will also be responsible for elevating the brand's story, voice, and cultural relevance. Key areas of leadership include brand building, social media, performance marketing, content, influencer marketing, retail media, and supporting sales with retailer priorities. This is a hands-on role for a leader who is a strategist, storyteller, and performance optimizer, with a bias for action and a roll-up-your-sleeves mindset. The role involves managing a small, nimble team.
Requirements
- 8+ years of digital and brand marketing experience within food & beverage or CPG; startup/challenger brand experience preferred.
- Proven success in building and scaling brand campaigns that drive awareness, household penetration, and retail velocity.
- Proven success in performance marketing, scaling ROAS-positive paid social/search, and managing CRM/retention programs.
- Experience leading Amazon, Instacart, and retail media marketing.
- Strong understanding of digital content and influencer marketing, with a track record of building engaged online communities.
- Ability to translate brand and digital campaigns into retail results (velocity, distribution growth, incremental displays).
- Strong analytical skills; fluency in dashboards, KPIs, and data-driven decision-making.
- Excellent communicator and storyteller with entrepreneurial drive and scrappy, get-it-done energy.
Responsibilities
- Own LOVE CORN’s brand positioning, ensuring consistency across digital, retail, packaging, partnerships, and earned media.
- Strengthen brand storytelling across all channels — bringing LOVE CORN’s playful, joyful personality to life through content, campaigns, and creator partnerships.
- Build breakthrough brand campaigns that drive awareness, household penetration, and retailer excitement.
- Develop quarterly retailer plans that support development and execution of 360 marketing activities for our top retail customers.
- Lead marketing initiatives integrating digital, social, influencer, shopper, and experiential marketing.
- Lead consumer insights work to understand motivations, usage occasions, and cultural trends that shape brand strategy.
- Partner with founders to evolve brand identity, tone of voice, and creative direction as the brand scales.
- Own and scale LOVE CORN’s digital ecosystem: website, CRM, paid social, paid search, influencer, Amazon, Instacart, and TikTok Shop.
- Build performance marketing programs that drive awareness, trial, and repeat while meeting ROAS goals.
- Lead organic and paid social strategies with an emphasis on community-building, authentic storytelling, and influencer partnerships.
- Develop and execute a CRM/email/SMS strategy to nurture LOVE CORN’s consumer database and build loyalty.
- Build digital-first retailer campaigns (retail media, geo-targeted digital, influencers, and social content that ladders up to retail activation).
- Partner with sales to ensure every major retailer launch is supported with a full-funnel marketing plan (brand + digital + shopper).
- Track and optimize ROI across retail media and digital spend.
- Translate brand campaigns into velocity-driving retail moments that excite buyers and shoppers.
- Create and manage dashboards for digital marketing performance (traffic, CAC, ROAS, conversions, engagement, CRM growth).
- Leverage consumer insights and category data to guide brand strategy, content, and campaign optimization.
- A/B test campaigns and creative to constantly improve outcomes.
- Manage and mentor a small, high-performing team (digital advertising, community, content & design).
- Collaborate with finance (budget ownership), sales (account priorities), and ops (demand planning linked to campaigns).
- Present brand, digital, and marketing updates to the board and executive team.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
