Head of Marketing - AI-Native Ecommerce Growth Lead

Vista Fulfillment Group•Santee, CA

2d•$45 - $60•Onsite

About The Position

Vista Fulfillment Group is looking for a hands-on marketing leader to own growth across ecommerce, lifecycle marketing, paid media, SEO, GEO, content, automation, analytics, and AI-powered marketing systems. This is not a traditional marketing manager role. We need someone who can build strategy, execute quickly, use AI daily, improve systems, and drive measurable growth. You should be comfortable working inside tools like Shopify, Klaviyo, GA4, Meta Ads, Google Ads, SEO platforms, AI tools, and automation tools. The ideal candidate understands ecommerce growth and how customer discovery is changing through AI search platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Requirements

Hands-on marketing leader who can create the strategy and execute the work
Strong ecommerce background, especially with physical products
Fluent in Shopify, Klaviyo, paid media, retention, analytics, SEO, content, and CRO
Uses AI tools daily to work faster and smarter
Understands that SEO now includes Google, AI Overviews, ChatGPT, Gemini, Perplexity, and answer engines
Analytical, organized, creative, and accountable for revenue outcomes
Comfortable managing freelancers, agencies, tools, and internal stakeholders
Not dependent on a large team to get things done
5+ years of marketing experience with strong ecommerce experience
Experience with Shopify or similar ecommerce platforms
Bachelor’s degree or higher in Marketing or similar field
Strong Klaviyo experience, including campaigns, flows, segmentation, reporting, and deliverability
Experience managing Meta Ads and Google Ads
Strong understanding of SEO, content marketing, analytics, and ecommerce conversion optimization
Working knowledge of GEO, AEO, LLM visibility, AI search, and changing consumer discovery
Experience using AI tools for marketing workflows, content, automation, analytics, and productivity
Strong understanding of acquisition, lifecycle marketing, retention, LTV, CAC, and ROAS
Experience in alcohol, beverage, CPG, marketplace, retail, or regulated ecommerce strongly preferred

Nice To Haves

Google Ads Certification
Google Analytics Certification
HubSpot certification
Klaviyo certification or strong proven experience
Meta Blueprint Certification
SEO, analytics, ecommerce, or AI marketing certifications
Digital Marketing Institute or AMA certification

Responsibilities

Build and lead the full marketing roadmap across acquisition, retention, conversion, and brand growth
Create monthly growth plans tied to revenue, traffic, conversion rate, repeat purchase rate, email revenue, CAC, ROAS, and LTV
Own Shopify, Klaviyo, paid media, SEO, GEO/AEO, content, affiliates, partnerships, and marketplace growth
Use AI tools like ChatGPT, Claude, Gemini, Perplexity, Zapier, Make, Airtable, Notion, and Google Sheets to improve speed and output
Build repeatable systems for campaign production, content creation, product research, audience segmentation, reporting, and customer journey optimization
Lead SEO strategy across technical SEO, product/category pages, internal linking, keywords, schema, backlinks, and content
Lead GEO/AEO strategy to help the brand show up in AI search, answer engines, and conversational shopping journeys
Own Klaviyo campaigns, flows, segmentation, deliverability, testing, personalization, and reporting
Improve flows like welcome series, abandoned cart, browse abandonment, post-purchase, winback, reviews, replenishment, VIP, and product recommendations
Manage paid acquisition across Meta, Google, TikTok, YouTube, affiliate, retargeting, and other relevant channels
Improve website conversion rate through landing pages, product pages, merchandising, offers, navigation, trust signals, and checkout analysis
Build weekly and monthly reporting that explains what happened, why it happened, and what we are doing next
Develop marketing campaigns around holidays, gifting, sports, seasonal occasions, new product drops, bundles, and offers
Keep marketing premium, responsible, compliant, and appropriate for the alcohol industry