Head of Marketing & Growth

UtiliSave LLC • New York, NY

1d • $85,000 - $110,000 • Remote

About The Position

UtiliSave has recovered over $700 million in utility refunds and savings for large commercial and industrial clients across the United States. We are seeking a senior B2B marketing professional to own UtiliSave's brand, lead generation engine, and thought leadership platform. This role requires deep expertise in digital marketing, content strategy, paid media, and lead generation, with the ability to translate UtiliSave's track record into the dominant brand in utility cost recovery. The candidate will own the CEO thought leadership platform, amplifying UtiliSave's standing through various channels. UtiliSave values out-of-the-box thinking, ceaseless energy, and creative problem-solving. This is a senior role with direct influence on company revenue, requiring both strategic planning and hands-on execution.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field required. MBA or advanced degree a plus.
• 6+ years of B2B marketing experience, with at least 2 years in a strategy-owning or marketing leadership role.
• Demonstrated experience managing or mentoring direct reports, junior staff, or agency/vendor teams — with a track record of developing talent and expanding team output.
• Proven success building and executing B2B strategic marketing plans that drove measurable pipeline growth — not just brand awareness. References and portfolio of results required.
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics with a proven ability to tie channel performance to pipeline and revenue, not just impressions and clicks.
• Deep familiarity with LinkedIn as a B2B marketing and thought leadership platform including LinkedIn Ads, LinkedIn Newsletter, and organic content strategy for company pages and executive profiles.
• Experience with CRM systems (HubSpot or Salesforce preferred), marketing automation tools, and data visualization/reporting platforms.
• Experience with graphic design tools (Canva, Adobe Photoshop) and video editing software — with the ability to produce professional-quality content independently when needed.
• Experience with website management platforms (WordPress preferred; Squarespace or Wix acceptable).
• Demonstrated hands-on experience with AI-powered marketing tools — generative AI for content creation, AI-assisted analytics platforms, and machine learning-driven marketing automation.
• Self-starter with a proactive, creative mindset and an ownership mentality — this person does not wait to be told what the next initiative is.
• Ability to manage multiple projects simultaneously and meet deadlines under tight time constraints.
• Ability to communicate clearly at all levels — from writing a LinkedIn post the CEO is proud to publish to present pipeline analytics to the leadership team.

Nice To Haves

• MBA or advanced degree
• Current certifications in Google Ads, LinkedIn Marketing, SEO, and email marketing/CRM platforms strongly preferred.

Responsibilities

• Own the marketing roadmap — setting priorities, allocating budget, tracking performance against pipeline and revenue targets, and continuously optimizing based on data.
• Develop and execute marketing strategies — social media, email campaigns, content, and all marketing materials — with every initiative measured against its contribution to new client acquisition and brand authority.
• Lead brand strategy and ensure consistent, differentiated messaging across all touchpoints — ensuring UtiliSave's proof points (94% success rate, $700M+ recovered, 35-year track record, contingency model, legal backstop) are woven into every client-facing communication.
• Own and optimize all digital marketing channels — SEO/SEM, LinkedIn paid media, Google Ads, email marketing, and website performance — with clear KPIs tied to lead volume, lead quality, and cost per acquired client.
• Conduct and supervise research to monitor market trends, competitive activity, and client behavior — identifying gaps and white space that UtiliSave can own before competitors do.
• Build and execute the CEO thought leadership platform: speaking engagements, industry publications, podcast opportunities, and LinkedIn content strategy that cement UtiliSave's CEO as the authoritative voice in utility cost recovery.
• Report on campaign results, ROI, pipeline impact, and brand health to leadership on a regular cadence, using dashboards and attribution data that connect marketing activity to revenue outcomes.
• Serve as brand guardian for all internal and external communications — ensuring every client touchpoint, proposal, and outreach reflects UtiliSave's positioning with precision and consistency.
• Participate in the selection and onboarding of marketing support staff as the team grows — setting clear role expectations, managing day-to-day work, and developing team members to expand the marketing function's capacity and reach.
• Build and manage relationships with external vendors, agencies, and freelancers — maintaining quality and cost discipline while scaling output beyond what the internal team can execute alone.
• Leverage AI tools — including generative AI for content drafting, AI-assisted analytics, and marketing automation powered by machine learning — to maximize output, accelerate campaign cycles, and maintain UtiliSave's competitive edge.

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• 3 weeks paid time off to start
• 11 paid holidays
• Performance bonus: year-end bonus and merit increases tied directly to delivered results

What This Job Offers

• Job Type: Full-time
• Career Level: Senior