Mosaic AI Head of Growth Marketing

Ask-AI•Toronto, ON

About The Position

Mosaic AI is seeking a Head of Growth Marketing to lead and scale the Growth Marketing function. This role requires an analytical, creative, and visionary leader with the ability to develop strategy and drive execution of B2B Marketing campaigns and programs that focus on customer acquisition, retention, and upsell. Reporting to the Chief Marketing Officer, the Head of Growth Marketing will inform the go-to-market strategy and collaborate closely with Marketing, Sales, and Product teams to achieve business growth.

Requirements

Proven experience building and scaling a demand marketing engine in a fast-growing environment.
Strong command of strategic and tactical demand marketing requirements in an enterprise Sales-led GTM.
Proficient with ABM and experienced in running joint ABM programs with outbound Sales.
Proven experience and success with experimentation and a test-and-learn approach.
Ability to own and operate a Marketing tech stack for tracking, measuring, analyzing, and reporting on Marketing impact.
Experience employing AI to enhance Marketing efficiency and impact.
Strong communication skills to convey Marketing impact and build internal stakeholder credibility.
Accountability for results.
7+ years in Growth Marketing or Demand Generation.
Strong command of inbound and outbound Marketing for enterprise B2B buyers.
Proven experience and success driving demand across the entire Revenue funnel.
Track record of success with a variety of organic and paid performance marketing strategies, tactics, and channels.
Proven ability to deploy a test-and-learn approach to build a successful experimentation program.
Experience using and owning a Martech stack and other tools, with the ability to measure and attribute impact and ROI.
Demonstrated experience with field marketing and account-based marketing approaches.
Experience overseeing Lifecycle Marketing programs.
Strong practical understanding of AI and its impact on Marketing.

Responsibilities

Lead the strategic development and tactical execution of an integrated, multi-channel B2B Marketing program to achieve aggressive growth targets.
Apply an AI-first mindset to all aspects of the role.
Oversee all organic and paid acquisition channels across the buyer journey to optimize channel mix for efficient growth.
Develop account-based Marketing strategies and programs for key accounts.
Drive growth by becoming an expert in the B2B Enterprise AI space.
Build out and optimize the Marketing tech stack for data capture, reporting, insights, and decision-making.
Establish Marketing KPIs and performance metrics, measure and report on campaign effectiveness, and provide recommendations for resource allocation.
Own an experimentation pipeline for testing new channels, tactics, and approaches.
Optimize the Marketing website for conversion.
Collaborate with Sales to attract the right prospects and convert awareness into Sales qualified opportunities.