Head of Growth & Product Marketing

RYSE Inc•Toronto, ON

17h•Hybrid

About The Position

RYSE is a North American technology company building smart home products that make everyday homes more intelligent and automated. Our flagship product, the RYSE SmartShade, motorizes and automates existing window coverings and connects them with smartphones and major smart home ecosystems. We develop hardware products from the ground up, working across product design, engineering, manufacturing, software, marketing, and sales. We’re looking for a Head of Growth & Product Marketing to help determine what we build, who we build it for, how we position it, and how we bring it to market. This is not a traditional marketing management role. You will work closely with the CEO, engineers, designers, sales team, and external partners to identify customer opportunities and turn them into products, positioning, campaigns, and revenue. You will lead market research and develop a deep understanding of our customers, competitors, categories, pricing, and distribution channels. You will help answer questions like: Who is the ideal customer for this product? What problem are we solving for them? Which features matter most to that customer? What should the product cost? Should we sell it DTC, through Amazon, retail, dealers, builders, commercial partners, or another channel? What messaging will make the customer care? What creative will make them stop and pay attention? What acquisition channels can scale profitably? You will then work with our product, design, and engineering teams to translate those insights into product requirements. Once a product reaches market, you will be responsible for helping drive its commercial success. This is a hands-on role. You should be comfortable developing strategy one day and reviewing Meta campaigns, landing pages, creative concepts, pricing tests, or customer research the next.

Requirements

Strong experience in growth marketing, product marketing, eCommerce, or consumer technology
Experience conducting customer and market research
Strong understanding of product positioning and messaging
Experience working directly with product managers, engineers, or designers
Strong understanding of DTC economics and customer acquisition
Hands-on experience with paid social and paid search
Experience developing creative and messaging for performance advertising
Strong understanding of pricing, promotions, offers, and conversion optimization
Experience with affiliate, creator, or partnership marketing
Strong analytical skills and comfort working with marketing and financial data
Experience with Shopify or similar eCommerce platforms
Ability to operate with limited resources and move quickly from analysis to execution
5–10+ years of experience in growth marketing, product marketing, eCommerce, or consumer technology
Proven experience launching, positioning, and scaling products
Strong background in market research, customer segmentation, pricing, and go-to-market strategy
Experience working cross-functionally with product, engineering, design, and sales teams
Hands-on experience with DTC customer acquisition, paid social, paid search, and conversion optimization
Strong understanding of CAC, ROAS, LTV, contribution margin, and channel economics
Experience developing messaging, creative strategy, and performance advertising
Experience with affiliate, creator, retail, Amazon, or B2B channels
Strong analytical skills with a performance and revenue-driven mindset
Startup experience and willingness to stay hands-on

Nice To Haves

Experience with hardware, consumer electronics, smart home products, Amazon, retail, or B2B channels is a strong advantage.
Experience in hardware, consumer electronics, smart home, or connected devices is a strong advantage.

Responsibilities

Lead market research across existing and new product categories
Identify attractive customer segments across DTC, B2B, retail, commercial, and other channels
Conduct customer interviews, surveys, competitive research, pricing research, and market analysis
Develop clear customer personas and jobs-to-be-done
Identify customer pain points that can translate into new products or features
Analyze competing products, positioning, pricing, reviews, and customer feedback
Validate new product concepts before significant engineering resources are committed
Define the target customer, value proposition, positioning, and messaging for each product
Work directly with engineering and design to help establish product requirements based on customer and market needs
Influence product roadmaps using customer research, commercial opportunity, and competitive analysis
Develop pricing and packaging strategies
Determine which features should be included, removed, bundled, or prioritized
Develop go-to-market plans for new product launches
Ensure the product experience and marketing promise are aligned
Develop strategies for selling through DTC, Amazon, retail, B2B, dealers, affiliates, and other channels
Evaluate the economics and opportunity of different distribution models
Develop channel-specific pricing, positioning, offers, and messaging
Identify new partnerships and distribution opportunities
Work with sales and business development teams to bring products into new customer segments
Own customer acquisition strategy across paid and organic channels
Develop and manage campaigns across Meta, Google, YouTube, TikTok, and other relevant platforms
Build and scale affiliate and creator marketing programs
Develop offers, bundles, promotions, and pricing strategies to improve conversion
Understand CAC, ROAS, contribution margin, LTV, conversion rates, and payback periods
Allocate marketing budgets based on performance and commercial opportunity
Build attribution and reporting systems that make it clear where growth is coming from
Develop messaging that translates technical product features into clear customer benefits
Lead creative strategy across paid advertising, product pages, landing pages, email, video, and other channels
Write or direct the development of hooks, headlines, offers, scripts, and campaign concepts
Work with designers, creators, agencies, and internal teams to produce advertising creative
Build a structured creative testing process
Continuously test messaging, offers, landing pages, pricing, and funnels
Improve conversion across our DTC customer journey