Head of Marketing

Photon•New York, NY

3d•$180,000 - $210,000•Hybrid

About The Position

Photon is at an inflection point and seeking a marketing leader who can set the vision and execute. This role requires a blend of strategic thinking and hands-on execution, with a strong emphasis on B2B product marketing, brand marketing, and content marketing. The Head of Marketing will own marketing broadly, including demand generation, events, partner marketing, and website management. While not expected to be an expert in every channel, the individual must be knowledgeable enough to direct them effectively and bring in external expertise when needed. The role offers a budget and the freedom to experiment, test, and learn, encouraging curiosity and a willingness to push boundaries.

Requirements

Experience in content marketing, brand, communications, or editorial roles, ideally at a high-growth B2B technology company
A track record leading a B2B marketing function, with demonstrated strength in product marketing, brand, and/or content marketing
Experience in health tech, digital health, or a comparably complex/regulated B2B space — you understand how healthcare buyers think and what earns their trust
Demonstrated ability to both set direction and inspire a team (even a small or extended one) and do the work yourself — write the doc, build the deck, ship the page
Strategic fluency across the full marketing toolkit — you can speak knowledgeably about channels you're not personally running and know when to bring in outside expertise
Strong written and verbal communication — you'll be one of the primary voices shaping how Photon is understood, internally and externally
Low ego, high ownership — driven by outcomes for the business, not by protecting a title or a playbook
Comfort with ambiguity and a genuine appetite for experimentation — you'd rather test and learn than wait for certainty
Ability to work from our Brooklyn office at least three days per week

Nice To Haves

Prior experience building or scaling a marketing function from a small base (deciding what to hire vs. outsource vs. tool)
Familiarity with SEO, website CMS tools, lifecycle email, and lightweight design or creative tools
Experience marketing specifically to both health systems and digital health/tech buyers

Responsibilities

Set marketing strategy and priorities for Photon, and make the case for them clearly to the executive team and the broader company
Own product marketing — positioning, messaging, and narrative that make it obvious why Photon is different, for both health systems and digital health buyers
Partner with Photon’s Creative Director to build Photon's brand — voice, visual identity, and reputation — into something that reflects the ambition of the company
Lead content marketing: case studies, thought leadership, blog, and other content that builds trust with a healthcare and health tech audience
Take ownership of the rest of the marketing function — demand gen, campaigns, events, partner marketing, PR — directing internal efforts, contractors, or agencies as needed
Propose and run experiments against a real budget, with a clear read on what's working and what isn't
Build the marketing function itself as Photon grows: decide what to hire, what to outsource, and what tools and processes the team actually needs
Partner closely with Sales, Product, and Leadership to keep marketing pulling in the same direction as the rest of the business