Head of Marketing

Ride The Wave

2d•Remote

About The Position

Ride The Wave is a fast-growing organic lead generation company helping businesses drive sales through targeted advertising in local Facebook groups. In under a year, we've scaled to nearly 100 active clients and continue to expand. We're looking for a seasoned, strategic, and hands-on Director of Marketing to be the "marketing guru" of our team. This role will lead strategy, execution, and innovation across both organic and paid marketing, ensuring we consistently improve our service, performance, and team capabilities.

Requirements

3+ years in organic marketing & lead generation, with a strong track record of scaling online communities.
Expert in Facebook Growth & Engagement
Deep knowledge of Facebook algorithms, engagement tactics, and community building.
Strategic & Hands-On: You can develop high-level strategies and still execute directly when needed.
Growth-Driven & Analytical: Obsessed with performance, testing, and staying ahead of industry trends.

Responsibilities

Proven experience managing at least 20+ Facebook accounts, driving engagement and lead generation.
Lead and optimize end-to-end Facebook Group marketing, ensuring consistent growth, engagement, and client success.
Implement Facebook growth hacks, organic content strategies, and audience-building techniques.
Stay ahead of algorithm changes, industry trends, and new organic and paid media marketing tactics.
Oversee content strategy and quality, ensuring all copy and visuals drive maximum impact.
Provide regular, high-quality feedback to the copywriting team to continuously refine messaging.
Develop and implement strategies to grow and optimize Facebook Groups and other social media platforms.
Scale new social media accounts into top-performing, high-engagement channels.
Lead and oversee copy and content creation, ensuring it aligns with each client's brand and goals.
Assist in monthly reporting, analyzing Facebook group performance, engagement trends, and strategic improvements.
Provide strategic oversight on both our Meta Ads and our Organic ad efforts
Work closely with the paid media team to align paid strategies with overall marketing goals.
Offer guidance and insights to optimize ad performance and maximize ROI.
Lead, mentor, and manage the marketing team, ensuring smooth workflow and execution.
Assign tasks effectively, ensuring deadlines and performance goals are consistently met.
Assist in daily strategic decision-making, ensuring leadership stays ahead of the competition.
Foster a culture of innovation, continuous learning, and performance improvement.
Continuously refine internal processes to improve team efficiency and client results.
Analyze campaign performance and implement data-driven optimizations.
Ensure we deliver A+ service to clients, consistently generating high-quality leads.
Maintain company culture and strategic task alignment, ensuring the marketing team operates at peak performance.