Head of Marketing - Pre-K - 12

People Connect Staffing

2d•$150,000•Remote

About The Position

The company is seeking a hands-on Head of Marketing to lead product marketing, brand strategy, partnerships, and growth across its pre-K through 12 offerings. Reporting directly to the CEO, this first full-time marketing role will work closely with senior leaders to shape company strategy and priorities. The company reports 100%+ annual revenue growth since 2023. The initial market focus is state- and city-level accounts serving pre-K through Kindergarten. The role will build the brand with educators and education decision-makers, including early-childhood program directors, district and state early-learning leaders, and Head Start and other publicly funded programs. Secondary audiences include researchers and universities, clinicians, curriculum and distribution partners, and families. This is a player-coach position combining strategic leadership with hands-on execution. The Head of Marketing will build campaigns, develop partnerships, manage marketing systems, strengthen discoverability, and collaborate closely with sales, product, and research. The role will champion AI and automation to improve productivity while maintaining accuracy, quality, brand consistency, and safeguards for confidential information. The marketing approach emphasizes organic discovery, public relations, media opportunities, partnerships, targeted outbound, and conversion improvement rather than reliance on paid web advertising or high-volume email blasts. The position offers potential for advancement as the organization grows.

Requirements

10+ years of experience in B2B, education, eLearning, or edtech marketing, including 5+ years leading a marketing function or major program.
Demonstrated experience in product marketing, brand building, go-to-market planning, customer segmentation, and positioning.
Sales experience or substantial hands-on collaboration with sales teams on acquisition, enablement, and revenue goals.
A track record of sourcing and closing partnership, channel, or distribution deals.
Practical expertise in media relations, public relations, SEO, GEO, website management, marketing automation, CRM systems, and analytics.
Strong writing and science communication skills, including the ability to explain educational offerings clearly and accurately and translate research and assessment evidence into accurate messaging for educators and families.
Technical confidence to operate day-to-day marketing systems independently, without routine reliance on an agency or developer.
Active use of AI for marketing campaign building, research, and execution, and strong enthusiasm for AI in marketing.
Bachelor’s degree in marketing or a related field, or equivalent professional experience.

Nice To Haves

Marketing leadership experience in pre-K and/or elementary or higher education, with a strong understanding of early childhood learning and education purchasing decisions, including budget timing, procurement and RFPs, and public funding streams.
Awareness of student and children’s data privacy considerations in marketing, such as FERPA and COPPA.

Responsibilities

Develop and execute the go-to-market strategy, define ideal customer profiles and segments, and establish differentiated positioning, initially focused on pre-K–K.
Own the annual marketing plan and budget, informed by market and competitive insights.
Establish a consistent brand voice, visual identity, and brand guidelines across the website, content, presentations, and media.
Partner with product and research teams to communicate product value accurately, plan launches, and develop messaging for assessment and curriculum offerings.
Build customer evidence, including case studies and outcomes stories.
Provide market input on pricing and packaging, and create sales presentations and resources.
Source marketing partnerships and plan and execute co-marketing programs with distribution, curriculum, research, and customer partners.
Build relationships with education associations, conference organizers, and funders’ networks.
Plan and run conferences, field events, and speaking opportunities.
Coordinate account-based outreach to priority districts, programs, and agencies with sales.
Produce webinars and targeted nurture campaigns for relevant audiences.
Lead SEO and GEO, including domain authority, rankings, and visibility in AI-powered discovery.
Develop media relationships, create press materials, secure earned media, and evaluate paid media opportunities.
Manage website content and updates, improve acquisition journeys, and test ways to increase qualified traffic and conversions.
Create content that educates buyers and supports organic discovery.
Own the marketing side of the CRM, including data hygiene, lifecycle stages, lead scoring, and the marketing-to-sales handoff agreement.
Implement AI-assisted research, agentic workflows, and marketing automation with human review and safeguards for confidential information.
Partner closely with sales, product, and research, and resolve disagreements constructively across departments.
Manage contractors and agencies with clear ownership and quality standards.