Head of Marketing

Best Friend Finance • San Francisco, CA

5h • $150,000 - $200,000

About The Position

UGLYCASH is a financial service company for people who make money online. The company aims to provide financial services tailored to the new generation of earners, particularly those earning online and across borders who may lack access to credit and essential financial tools. UGLYCASH is committed to transparency, global financial inclusion, and building a human connection with its customers. Their mission is to ensure access to stable currency and financial opportunity as a human right, adapting the financial system to the evolving ways people earn online.

Requirements

• A marketer who builds, understanding positioning, creative, distribution, and conversion with the technical ability to implement ideas.
• Deeply agent-native, having built useful agents and automated workflows, not just experimented with prompts.
• Ability to connect tools, provide context, evaluate outputs, handle failures, and improve systems over time.
• Broad enough to own the funnel and sharp enough to prioritize.
• Ability to move between paid ads, product marketing, email, content, creators, analytics, and technical execution.
• Creative with real taste, understanding internet culture, attention, and what makes content worth watching or sharing.
• Commercially disciplined, caring about customer quality, retention, margins, and acquisition payback.
• High-agency and accountable, identifying needs, making decisions, and executing.
• Comfortable testing ideas, admitting failure, and changing direction.
• Ability to show built projects, run campaigns, and explain results.

Nice To Haves

• Scale production without losing authenticity or making UGLYCASH sound like every other AI-generated brand.
• Thoughtful approach to limited budgets.

Responsibilities

• Own UGLYCASH’s marketing and acquisition go-to-market strategy and execution.
• Operate and manage an entire growth team using agents, automation, code, creativity, and judgment.
• Identify customer insights, develop offers, build landing pages, create campaigns, launch ads, set up email journeys, and instrument the funnel.
• Build systems for faster and more scalable execution of marketing activities.
• Develop and maintain agent-powered systems for marketing operations.
• Own the entire funnel: discovery, landing pages, signup, first funding, first income payment, and repeat use.
• Understand customer earning behaviors and translate them into positioning, messaging, landing pages, offers, and campaigns.
• Manage the marketing aspects of product launches, from customer insight to distribution and adoption.
• Build, launch, and optimize paid acquisition campaigns, including creative development, audience testing, offer testing, budget management, and connecting spend to customer outcomes.
• Develop a repeatable process for finding and improving winning content, including clipping, UGC, creators, and influencer strategies.
• Build segmented, behavior-based email journeys for onboarding, activation, product education, referrals, and reactivation.
• Build and maintain workflows for customer research, creative variations, creator discovery, outreach preparation, campaign operations, reporting, and experiment analysis.
• Ship landing pages, connect tools via APIs, build automations, write scripts, query data, and set up tracking.
• Own acquisition cost, funnel conversion, activation, channel performance, and customer quality.
• Build reporting to inform decision-making.

Benefits

• Competitive compensation: $150,000 - $200,000
• Meaningful equity: An opportunity to own a stake in the company and share in the value you help create.
• Potential token upside: Additional token-based incentives, subject to applicable plans.
• Autonomy to experiment, execute, and shape how UGLYCASH reaches its customers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed