Head of Marketing - Transamerica Asset Management

Transamerica•Denver, CO

10d•Hybrid

About The Position

At Transamerica Asset Management (TAM), we are seeking a Head of Marketing to join our senior leadership team in Denver, CO. This hybrid role requires three days per week in the office and two days remote, reporting directly to the Head of TAM. The Head of Marketing will lead the development and execution of marketing strategies and campaigns designed to drive awareness and sales of the company's products and services. The role is also responsible for increasing engagement with financial professionals through product marketing initiatives, strengthening brand affinity, and supporting the successful launch of new products and solutions. TAM's vision is to be a valued asset manager by growing a profitable, scalable investment platform that connects the right solutions to our clients’ needs. We provide active fixed income and differentiated equity strategies by following our Investor First process and leveraging the capabilities of our suite of sub-advisers. Our business encompasses approximately $65 billion of net assets under management; consisting of variable insurance funds, retail mutual funds, ETFs, collective investments trusts and other assets.

Requirements

Bachelor’s degree in marketing, business, communications or equivalent experience.
Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.
Eight years of management experience.
Broad experience developing and executing marketing strategies for complex projects.
Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various channels.
Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.
Ability to interpret data and articulate results to diverse audiences.
Analytical and decision-making skills to identify/prioritize critical issues and interpret data.
Excellent communication and relationship building skills.

Nice To Haves

Intermediary or institutional experience.
Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.
Experience in change management.
FINRA Series 7 (for roles supporting mutual funds).

Responsibilities

Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.
Represent the audience’s needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.
Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.
Manage program budgets.
Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.
Set priorities and manage through people and processes; leverage resources throughout the organization.
Execute multiple high impact initiatives to achieve sales channel goals.
Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer excellence.
Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.
Own the product launch/release plan and implementation management for new product introductions.
Develop strong customer relationships to become the organization’s expert in customer needs and opportunities.
Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.

Benefits

Competitive Pay
Bonus for Eligible Employees
Pension Plan
401k Match
Employee Stock Purchase Plan
Tuition Reimbursement
Disability Insurance
Medical Insurance
Dental Insurance
Vision Insurance
Employee Discounts
Career Training & Development Opportunities
Paid Time Off starting at 160 hours annually for employees in their first year of service.
Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).
Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars
Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.
Adoption Assistance
Employee Assistance Program
Back-Up Care Program
PTO for Volunteer Hours
Employee Matching Gifts Program
Employee Resource Groups
Inclusion and Diversity Programs
Employee Recognition Program
Referral Bonus Programs