Head of Marketing & Growth

Ruxlo • Wall Township, NJ

4d • Hybrid

About The Position

Ruxlo is building a profile page for every one of America's 150M+ properties, creating a durable record of work done on each home, similar to CARFAX for homes. This record is built on a public-record foundation with crowdsourced layers of verified contractor work history, deal documents, and neighborhood connections. The company is early-stage, backed by an experienced SaaS founder, and offers a unique opportunity to define a category at the intersection of AI, data, and real estate.

Requirements

• 4-8 years in consumer growth, growth marketing, or GTM at Seed-Series B startups with capital discipline (paid budgets under ~$50K/month).
• Experience taking a consumer or marketplace app from 0 to 1 (or close) with an understanding of network effects (acquisition, activation, retention, referral loops).
• Proven player-coach track record: personally pulled lists, written converting copy, set up referral mechanics, and managed channel performance based on data.
• Multi-channel depth: expert in at least four of community & events, in-product referral/viral, lifecycle marketing, app-store optimization, SEO, direct-mail/outbound, founder content, and small-budget performance paid.
• Attribution rigor: ability to define funnel events, instrument them in PostHog (or equivalent) without a dedicated analyst, and conduct weekly data reviews.
• Daily, fluent AI use for leverage and ability to partner with engineering on automation.
• Strong writing skills for outbound copy, community content, user education, and playbook documentation.
• Comfort reporting directly to a founder-CEO in a sub-50-person company with a written, Slack/Linear/Notion/Claude culture.
• Ability to be onsite 3-4 days/week in Manasquan, NJ.

Nice To Haves

• Local-density, community-led, or two-sided/marketplace GTM experience.
• Experience recruiting and activating a supply side of small local businesses (trades, contractors) who are not marketers.
• Experience mobilizing HOAs, condo boards, neighborhood networks, or other organized local communities.
• Proptech or real-estate exposure and genuine curiosity.
• PLG or credits/freemium funnel experience.
• Experience with customer education, onboarding content, or help-surface ownership, especially for novel product actions.
• Consumer/prosumer brand-building and community experience.

Responsibilities

• Build and execute the go-to-market motion for Ruxlo.
• Personally execute the launch into the first town, including recruiting trades, getting work onto the map, inviting homeowners to confirm it, and instrumenting the loop for user acquisition.
• Own the consumer growth engine: acquisition, activation, and retention, including invite/referral loops, lifecycle marketing (email/SMS/push), SEO, app-store optimization, brand, community, and performance paid channels.
• Own the launch metric of coverage (share of a market with verified, confirmed work) and consumer growth metrics (activation, retention, viral coefficient).
• Build and run the contractor-led ignition playbook: identify contractors from public records, concierge their work imports, invite homeowners to confirm work, and document the process for replication.
• Own and manage growth initiatives including SEO & Organic, Lifecycle & Retention, App-Store Optimization, Data-Powered Outbound, Referral & Viral Loops, Trade Claiming, and the Marketing Site.
• Own the funnel from free to paid, including the earned-credits economy and the contractor lead generation revenue engine.
• Own customer learning and education, including product copy for homeowners and documentation for contractors.
• Develop and execute the secondary motion post-launch, including direct operator outbound for owners of multiple properties.
• Shape and own the Growth AI counterpart, partnering with engineering to build an agent for target scoring, outreach copy testing, data analysis, and channel identification.

Benefits

• Opportunity to own a consumer product people want.
• Build a unique asset (work history map) that competitors cannot buy.
• Real ownership from day zero, including launch, channel mix, attribution, and playbook.
• Opportunity to build and own an AI agent.
• A compounding beachhead strategy where the playbook replicates market by market.
• Partnership with a CEO who treats growth as a first-class strategic function.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed