Head of Marketing - Events

Infopro Digital•Nashville, TN

13d

About The Position

Infopro Digital, the B2B group specializing in information and technology, is currently looking for a Senior Event Marketing Manager to strengthen the team at its Risk Global business. Risk Global operates as part of Infopro Digital, bringing together leading financial services brands focused on capital markets. With offices in Hong Kong, Lisbon, London, Nashville, New York and Singapore, Risk Global delivers research, events, marketing services and data solutions to senior professionals across global financial markets. Risk Global is the preeminent industry source of research and data for financial services professionals focused on the transfer and management of risk. Through its platforms and events, the business delivers high‑value insight and analysis to clients across the global capital markets ecosystem. As Senior Event Marketing Manager – Americas, you will lead the event marketing strategy across the region, driving audience growth, brand positioning and commercial performance for Risk Global’s events and market access solutions. This is a high‑impact role within a fast‑paced environment, working across multiple brands, products and teams to deliver integrated marketing campaigns and support revenue growth.

Requirements

Events marketing experience is a must. Preferably in a B2B environment.
Strategic thinker with strong execution and project management skills
Strong knowledge and understanding of the marketing mix, including both digital and direct marketing
Proven success in driving qualified leads and achieving revenue goals
Analytical with the ability to translate outcomes into creative/innovate initiatives
Strong understanding of market research
Experience in developing and executing new product launches
Strong proficiency in PPC, social media marketing, and campaign optimization
Commercially focused and driven with the desire to aggressively grow revenues in the Americas
Thrives under pressure and is proactive at coming up with solutions
A skilled communicator and influencer

Responsibilities

Develop event marketing strategies for the Americas in partnership with Sales and Product teams
Define and execute integrated, multi‑channel marketing campaigns aligned to business objectives
Plan and deliver marketing strategies across products, regions and target audiences
Own and track marketing performance against KPIs, revenue targets and audience growth metrics
Lead marketing delivery across key flagship events including Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and Risk Live Nashville
Set, manage and optimise marketing budgets to maximise return on investment
Monitor market trends, competitor activity and customer behaviour to inform strategy
Analyse internal and external data to drive audience development and database growth strategies
Collaborate with global marketing teams to deliver consistent cross‑regional messaging and campaign alignment