Head of Marketing

ROAD iD•Covington, KY

11h•Onsite

About The Position

This role is for someone to run the marketing machine for a portfolio of eCommerce brands including ROAD iD, DOG iD, and Rack Rabbit. The company emphasizes a founder-forward approach where communication often comes directly from the founder, aiming to sound and feel like real people. The Head of Marketing will partner with the founder to build a world-class growth engine around this asset, leading the entire marketing, eComm, and creative organization. The role requires a blend of strategic thinking ('at the whiteboard') and hands-on execution ('in the arena').

Requirements

DTC eCommerce expertise with a strong performance marketing backbone.
Proven ability to scale brands through Meta advertising and creative scaling.
Fluent in Meta Ads Manager, Google Ads, Klaviyo, Shopify.
Ability to ask the right questions, identify problems, and step in when needed.
Strategic thinking and deep process-driven capabilities.
Experience building and implementing AI workflows.
Hunger, energy, and a desire to make decisions that impact numbers.
Voracious learner of DTC trends, podcasts, and industry insights.
Coaching ability with a focus on developing people.
Ability to move fast and ship strategy into action.
Experience managing the entire marketing machine, not just specific pieces.
Scrappiness and ability to operate without extensive support teams.
Understanding and willingness to work within existing systems (EOS, processes, promo rhythms) before evolving them.
Bias for action and quick decision-making.

Nice To Haves

Experience with the Entrepreneurial Operating System (EOS) and L10 meetings.
Experience with a 'Creative Supply Chain' concept.
Experience with a 'Founders Fodder' style of communication.

Responsibilities

Lead, Manage, and hold Accountable the marketing, eComm, and creative teams (EOS/L10 framework).
Develop brand-level growth strategy, making trunk-level decisions and ensuring the right teams are in place.
Own and manage the marketing budget across all three brands, identifying profitable ad spend and forecasting spend and revenue projections.
Manage and hold accountable external agencies and vendors.
Act as a sounding board and coach for team leaders, focusing on developing their skills.
Lead special projects, including exploring new channels, tests, and brands.
Own marketing measurables and represent marketing on the leadership team.

Benefits

Competitive Health Care Plan (3 Medical plan options, Dental & Vision).
Life Insurance (Basic, Accident, and AD&D).
Competitive PTO based on years of service.
Short Term & Long Term Disability Insurance Plans.
Competitive 401K program with company match and full vesting by first work anniversary.
Annual Wellness/Fitness reimbursements up to $400.
$200 team member purchase allowance annually.
$50 charitable donation annually.
Professional Development Opportunities, including tuition discounts.
9 paid holidays per year.
Team member discount programs.
Fun and rewarding work culture of collaboration and flexibility.
Reduced Summer Hours.
Opportunity to make a real difference with a product that saves lives.